Prashant Bhangale Email & Phone Number

Surat, Gj, In

Surat, Gujarat, India

Surat, Gujarat, India

Surat Area, India

A competent professional with nearly 6.2 years in Marketing Operations, Branding, Advertising and Customer Relationship ManagementLast working company with Panasonic India pvt ltd, Surat as Junior Branch Trade Marketing Manager & Channel Management for South and Central Gujrat(Surat, Vadodara, Bharuch, Aanad, Dahod, Godhra, Vapi, Valsad)Exposure in charting out marketing strategies, contributing towards enhancing business volumes & growth and achieving profitability normsExpertise in development & implementation of promotion plans and managing communication for brands which include all below the line activities Managed overall business development & marketing activities like, BTL Retail Visibility, BTL Activation, ATL, Integrated Marketing, B2B & B2C Competitor Analysis, Direct & Retail Marketing

Surat Area, India

Key Duties & Responsibilities Points:o Brand guidelines and regulatory requirementso Communicating with target Customer relationshipso Mass Retail Execution of Communication materialo Advertising and Promotionso Campaign Implementation before End Of dayo Experienced in BTL Initiatives o Analysis and insights through Primary and Secondary Research o Agency Management o Online/ digital campaign experienceo Manage events & exhibitions o Vendor Managemento Knowledge of print and production o Budget Management o New product launch activities, seminars, product information release.o Competition products and activities tracking and analyzingo Media Planning & Execution of the same.o Should be adept in briefing creative team, based on business requirements• BTL Activates:o BTL Managemento Plan and execute outreach and indoor activities to augment walks ins and sales.o Plan And Execute outreach and indoor activities.o Arrange for resources (POPs (point of purchase) Canopies, Leaflet, additional Manpower etc)o Carry out events effectively within the allocated budgeto Brand recall management• Shop Front Development:o Maintain Brand Visibility at all Dealer Points using POSM & other Material.o Use of Different & innovative display Elements in order to maintain Retail display at reasonable cost.o Organize Activities & New Marketing Innovations• POSM / Fixtures / Display Stands Management:o Getting the right material printed with right specifications at right Cost.o Effective/ Timely placement of POSM at retail outlets for proper communicationo Procurement of SIS / Fixtures for Retail outlets to ensure brand visibility.o Regular Maintenance of Fixtures and update them as per new Campaigns.• Brand Store Management:o Coordinating with Wander For Brand Stores as per the company guidelineso Maintaining Brand Hygiene at all Brand Stores. o Proper Display of all SKU’s and planogram updation as per the Company requirements. • Vendor Management

Master Of Business Administration (M.B.A.), Marketing, Second Class

B.Com, Accounting And Finance