Revamping the Telugu channel in terms of content , production designing and up scaling the entire channel making it a worthy contender and strong competitor in the Regional GEC space . Setting up work systems and analysing market trends in terms of ratings and strategising combat options .

Setting up systems at par with HGEC, transitioning from telecast of syndicated shows to commissioning Original shows, Market response study and promotion plans . Setting up a robust Fiction team and work modules

Involved right from Its Launch , Conceptualising, creating and executing Fiction and Non-Fiction content for ZeePunjabi. Developing new and innovative marketing and promotional strategies for the network , thereby fortifying ZeePunjabi’s footprint in the Market and making it a formidable contender in the ZEEL network .

Produced Mastaangi (A finite fiction series) for Channel V and Siddhi Vinayak ( Daily soap )for ZEE TV’s second channel : &Tv

Programming Head, Colors Tv (Fiction)