Prashant Challa Email & Phone Number

Nairobi, Kenya

Nairobi

Reporting to the Managing Director, and managing a team of 17 Sales Representatives, and 30 merchandisers, I am solely responsible for:• Managing sales operations, exploring new markets, launching new products, handling channels, conducting market survey, organizing promotional campaigns, building relationship with clients & achieving the set sales targets in the entire country. • Co-developing (localizing) & delivering local sales & providing relevant training to the sales team , as well as road map communications to the Sales Representatives and Merchandisers.• Developing strong marketing strategies for new market penetration as well as new product launching for new and existing clientele.Achievement:• Championed the automation of sales reporting system that has helped reduce customer delivery complaints and enhanced efficiency and accountability in the sales department.

Nairobi

Reporting to the Sales Director, and managing 2 Sales Representatives in and delivering monthly sales revenue of KES. 15 M, I was in charge of :• Marketing and placement of 300 SKU’s for footwear in as many outlets as possible. • Analyzing regular corporate retail sales reports and tailored each local marketing profit-plan with retail leadership.• Distributor management of 10 distributors, 6 suppliers and 12 supermarket chains in rural Kenya ,Uganda and Rwanda. • Overall management of Sales Representatives, and sales target attainment of the sales department in Kenya, Uganda and Rwanda.Achievement:• Conducted market research that helped in the development of integrated approach to increase sales results, product awareness and overall company profits, for the company which had just began its operations in East Africa.

Nairobi , Kenya

Sales Manager (C&P Shoe Industries Ltd.), a leading manufacturer and distributor of footwear in East AfricaJune 2012- July-2017Reporting to the Directors, and managing a team of 4 Sales Representatives, and managing 700 SKUs, in modern and traditional trade, e-commerce and institutions. I was responsible for:• New product and product lines development and developing market penetration strategies. • Advancing the company's strategic positioning with key accounts and strategically important geographies within the country, as well as keeping and growing distributors. • Managing complex online advertising campaigns for large direct clients.Achievements:• Was part of the team that championed for, and led the implementation of Kaizen system that led to increased efficiency and accountability in the company’s operations.• Increased sales revenue by 30% within a period of 5 years, and increased client base by 15% within a period of 5 years.

Rajkot Area, India

Assisted in day to day administrative operations of the water works department.Developed and administered policies, programs, budgets and goals.Worked with association members and member organizations, elected and public officials to develop policies.Incharge of GRP, HDPE, uPVC, PPR and Galvanised Pipes division, Gujarat Region.Assisted in budgeting and execution of construction projects.Negotiated and executed subcontracts as well as managed specific trades through out the duration of the project(s).Worked directly with Engineers and consultants to ensure project design intent was met or exceeded.Assisted with the engineering and staffing of water and waste water treatment plants.Focused on implementation and maintenance of storm water management plans and erosion during construction and post construction.Compiled/maintained information on water/waste water treatment plans and operations, pipeline networks, zone – subzone codes and regulations.

Rajkot Area, India

Lead marketing strategist and Business Development manager for 15 Channel Partners and 4 trade doors in India. Reporting Directly to CEO, Key focus included: maximize sales growth and develop new and existing customer bases, secure targeted media endorsements. Developed national strategy for new channel Partners State wise and 17 new software product launches which generated record sales. Identified marketing initiatives through customer research; develop targeting and marketing plans.Analyzed industry trend and competitive landscape, oversee opportunity identification and evaluation, construct business cases, formulate new offers and promotions. Create, track, and evaluate internal metrics and management reporting to identify marketing performance and effectiveness of programs, offers, channels, markets, and product mix.Drive branding guidelines across the organization and with external partners.

Rajkot Area, India

Developed integrated approach to increase sales results, product awareness and overall company profits.Analyze regular corporate retail sales reports and tailor each local marketing profit-plan with retail leadership.Led weekly cross-functional team conference calls leading up to each event, solving Marketing issues and coordinating preparation with up to 18 individuals from multiple divisions.

Rajkot Area, India

Developed/managed international retailers increase sales.Identified marketing initiatives through customer research; develop targeting and segmentation plans.