Prashant Deshmukh Email & Phone Number

Los Angeles

Start-up Subsidiary of Innovative Manufacturer of Novelty Fabrics and Soft Home Goods.Setting up operations including leasing office and warehouse space, recruiting admin and sales staff, setting up systems for IT and Accounting, importing and warehousing, and developing business in US, Canada, Mexico, and Guatemala markets. Grown business volumes YOY as also profitability. Created a market leader in quality conscious market space. Developed strong export sales both from warehouse and direct from factory to Mexico, Guatemala and Central America. Strategic focus on sales by territory and product category.Ensured compliance of all state and federal regulations and managed 12 sales, admin and warehouse staff based out of LA and NY.

Miami, Fl

SalesNorth America and Caribbean Island’s Sales and Marketing responsibility for a Skin Care and Beauty products company operating in a niche market with products specifically designed for Ethnic Skin.Increased Distribution network by 30% within US and gained entry into retail chains. Developed 15 new exclusive distributors across Caribbean Islands as well as through Canada market. Enhanced Gross Margins by increasing and benchmarking prices and making the brands a superior value proposition.Conceived and assisted in New Product manufacturing as well as launch. A total of 7 new SKU’s added to the product mix.

Rome, Ga

Directed and managed all operations for a Power Tools and Accessories company selling Craftsman Twincutter machines as well as Diamond and Carbide Saw blades with a staff of 20+.Sales responsibility for big boxes like Home Depot, Lowes, and Sears as well as for independent hardware distribution chains like Orgill, Moore Handley, House Hasson, etc and stores like United Rentals, Fastenal, Ace, Tru Value, etc. Also sold to Independent Hardware store, end DIY customers as also to Industrial users like CXT, Bechtel, etc.Increased sales from $10M to $14M at the high point. Managed the Yearly Buyer Meeting’s and Line Drives and negotiated prices and advertising and co-op rebates and introduced new SKU’s.

Developed primary goals, operating policies, plans, short term/long term sales objectives for the Start-Up in the BPO and Outsoucing industry specializing in Call Center and Back Office Accounting.Directed and coordinated activities to achieve break-even/ROI for organization. Finalizing list of contacts for marketing campaigns. Responsible for initial contact with targeted customers and later negotiating pricing and terms of service. Assist technical staff in procuring systems and organizing training of staff in accounting software like Quick Books.

Master Of Science (Ms), Media Management

Master Of Business Administration (M.B.A.), Marketing

Bachelor'S Degree, Statistics