Prashant Dhar Email & Phone Number

- Leading Marketing at AO Smith India- Lead Marketing and ECommerce for the Indian subcontinent at Ariston Thermo- Assigned a global assignment as Group Head for Digital Marketing, based out of Milan, Italy- Featured in Most Talented CMOs of India 2015, 4th edition book released by CMO Asia.- Most Talented Marketing Professional award 2014 by World Marketing Congress- Honored as top 50 most talented CMOs 2013 by CMO council of World Brand Congress 23+ years of extremely rich track record in Marketing, driving business results across diverse consumer categories in highly respected global and Indian companies like Eureka Forbes Ltd, Shaw Wallace, Mahindra & Mahindra, Godrej Appliances, Ariston Thermo Group and A.O. Smith Highly skilled in delivering successful positioning strategies, basis consumer insights, to rejuvenate & build strong brands like Aquaguard water Purifiers, White Mischief Vodka, Godrej Appliances, Racold water heaters and A.O. Smith Water Purifiers and Heaters to deliver positiveDriving Marketing excellence for business growtha. Driving Insight centred marketing strategy & construct, based on diverse cultural insights & Innovation ideas delivering business growth and market share gainb. Unlocking feasible, high business growth opportunities through strategic and operational Marketing inputs. Marketing Capability building in the organization, with exposure in handling large teams, leveraging to maximise outputc. Brand building across categories & context harnessing design, innovation & activationKey Functional Expertisea. Building winning Marketing Plans to drive business results and consumer preferenceb. Brand Strategy and Positioning with an expertise in managing diverse brand architecture- Worked with India’s top advertising, media and digital agenciesc. Adept in mobilising Marketing Organization to deliver measurable business results through focused Marketing initiativesd. Product Portfolio strategy and roadmape. ATLCommunication development, Digital, Product management, offline and online media planning and buying, consumer insights generation f. High expertise in digital marketing focused on consumer journey with hands-on implementation of marketing automation tools for consumer acquisition like Marketo, Adobeg. Ecommerce Marketing Aiding Ecommerce through the right communication and media to maximise revenue and returns Have been featured in top business/marketing publications on brand strategy like TOI, Hindu Business Line, Business World, , Pitch, Campaign India, Afaqs, Impact, etc.

Listed skills include Brand Management, Market Research, Team Management, Product Development, and 29 others.