* Reconstructing and analysis of the network tool for the Patna Branch for deep understanding of the market.* By monitoring the price saliency available from GFK Data, price benchmarking of the rivals, and effectively redesigning the present planogram.* To assess competitiveness and create planograms for the dealers of the Muzaffarpur district.* Conducting stock audits of the Distributors. And customised warehouse management recommendations.* Addressing the distributor market's gaps and placing the products according to the category which will improve display share in the Bihar market.

•Analyzed the potential market for the Times of India's various products.•Conducted the survey among audiences and worked on improving relations with existing.•Approached new customers. • Educate customers about the benefits provided by the TOI.