Prashant Ghurayya Email & Phone Number

Gurugram, HR, IN

Gurugram, Haryana, India

Gurugram, Haryana, India

Gurgaon, Haryana, India

- LCS India is Large customer Sales. LCS serves our largest customer base, mainly remotely. Includes verticals like, Auto, Finance, Retail, Media & Entertainment(M&E), Local & Classifieds (L&C), E-Comm, CPG (FMCG), etc.

Gurgaon, India

• Guided marketing staff on a Twitter content sharing schedule resulting 50% increase in follower count.
• Performed analysis on 80 websites utilizing Google Analytics to improve traffic.
• Developed, tracked and improved landing pages.
• Gathered metrics on campaign and collateral material for search optimization.
• Coordinated with the marketing team on creative campaigns and programmatic buying to support digital cross-promotion efforts, including email campaigns, Facebook promotions, outreach and marketing initiatives for an.
• Led execution of strategic planning process to clearly articulate client’s company’s vision, mission, value proposition, brand architecture and positioning.

• Extensive execution of marketing planning & optimisation with strategic integration of customer, market and product insights.
• Identify marketing opportunities based on data collected from analytics, and create audience personas.
• Lead, manage and execute key marketing initiatives (such as paid search, email marketing, affiliate programs and online media) to support growth of the business.
• Develop CRO strategies to drive continuous improvement in marketing ROI, collaborating with global eCommerce marketing
• Optimise marketing ROI across all channels by utilising attribution/interaction approaches, customer segment behaviors, etc.
• Focused on cutting company costs and boosting company revenue. Managed the day to day digital executions.

Gurgaon, India

• DMW - Digital Marketing Works is now SoMuchContent (SMC)
• Creating engaging social media strategies and execution plans that cultivated audiences, increased web presence and enhanced brand awareness
• Monitoring the success of Social Media Campaigns through media analytics, KPIs, and dashboards
• Assisting the company’s business development team in developing proposals within the digital marketing segment
• Managing seasonal digital marketing
• Evaluating the effectiveness of marketing programs, provided market analysis and insights to senior management

Gurgaon, India

• Execution of Search Engine Optimization on a continuous basis
• Execution of Social Media Marketing efforts
• Launched new product suite of SEO, SEM and Social Media services.
• Created and monetized new digital ad positions and programs.
• Trained sales staff on all digital content, pricing, and sales strategy.
• Developed internal sales process for all digital media sales.

Gurgaon, India

• Business Unit- Operations
• Monitor all checks and escalate issues to team leader/Manager
• Good knowledge of Verification methodologies (Background Verification), flows
• Writing detailed reports and presenting results for clients like Accenture, Infosys, HCL, etc.
• Client interaction (HR, HOD, Manager) for Education and Employment verification
• Background verification of “OLA” employees

Advanced Programme In Ai Powered Marketing - Currently Ongoing

Bachelor Of Business Administration (B.B.A.)