Prashant Guha Email & Phone Number

Chicago, Illinois, United States

Austin, Texas, United States

• Led a 10+ Agile, person cross-functional team to develop and execute the GTM strategy for two successful product launches, which drove a 10pp market share improvement in a key white space.
• Key liaison for partnership with Jarritos, the world’s largest Mexican soda brand, resulting in a successful partnership agreement and intercompany collaboration that allowed for the launch of Cantaritos by Jarritos.
• Oversaw a $3.5M budget, product positioning, integrated marketing campaign, and channel strategy for Cantaritos, resulting in a viral launch that led to Cantaritos becoming the fastest selling SKU in its category.
• Conducted customer validation research for both launches, incorporated feedback to align stakeholders to changes in product positioning and adjustments to key product features

New York, New York, United States

• Leveraged customer empathy, product strategy, and data-driven storytelling to align 1 and 3-year innovation pipelines with executive leadership, resulting in the launch of 6+ products that delivered $100M in sales.
• Crafted strategic 3-year plans for critical Hispanic and Wellness trends, which introduced innovative products like 0-carb beer and chamoy-flavored Cheladas.
• Utilized consumer insights, market research, and segmentation to shape product roadmap across AB’s 13 beer brands, including Budweiser and Bud Light.

Bronx, New York

• Used market analysis & KPI management to drive the strategy and performance of a 100+ person sales org responsible for the NYC market, resulting in Michelob Ultra growing at a 40% 3-yr CAGR
• Developed updated pricing strategy for the entire NYC market, leading to an additional $300K/year in savings
• Managed a team of three analysts - provided coaching and facilitated professional development

Baldwinsville, New York

• Employed continuous improvement and PDCA to optimize the operating efficiency and throughput of four production lines at a $6.5M BBL brewery while leading a team of 20+ union staff

• 1 of 27 selected for an executive rotational program that provided holistic business experience across Supply, Sales, and Marketing