Category Growth:1. Consistently achieved 30% MoM GMV and 20% MoM MAU growth for the rent category2. Drove Improvements at every step of customer journey right from driving top of the funnel to improving journey completion rates through multiple A/B Experiments and content optimization along with optimizing overall marketing spend 3. Managed the top-line and bottom line targets of the business as per AOP 4. Analysed and measured effectiveness of existing campaigns and… Show more Category Growth:1. Consistently achieved 30% MoM GMV and 20% MoM MAU growth for the rent category2. Drove Improvements at every step of customer journey right from driving top of the funnel to improving journey completion rates through multiple A/B Experiments and content optimization along with optimizing overall marketing spend 3. Managed the top-line and bottom line targets of the business as per AOP 4. Analysed and measured effectiveness of existing campaigns and continuously develop new strategies to optimize touchpoints within a customer’s journey to better conversions.Product Funnel:1. Created customer funnels to analyse drop-offs at each stage of user journey. Worked with product team to run various experiments to reduce the drop-offs, thus leading to higher retention.Customer Analysis:1. Worked with analytics team to generate customer insights for enhanced customer targeting to increase traffic2. Interpreted data for the on-going campaigns for different user segments and their impact on key business matrices Show less

Internal Consultant for Novartis Global Transformation Projects

1. Calculating direct & indirect GHG emissions across the ‘Supply Chain’ to estimate the carbon footprint of HCCB.2. Evaluating ways to increase Traceability in Supply chain, to reduce energy consumption & waste generation.3. Identifying ESG material issues to mitigate growing risks & finding new opportunities to improve on ESG metrics.

1. Understanding the present status of sustainable reporting being undertaken by 20+ High Growth High-Value clients2. Gathering relevant information related to the collection and integration of data for sustainable reporting by sectoral clients through the development and implementation of online survey-based questionnaires, client interviews, etc.3. Finding current practice & future trends in online sustainable reporting including their benefits & challenges

Business Analysis and Market Research1. Analyzed the global megatrends in Apparel industry by doing secondary research and benchmarked to evaluate competitor’s strategies.2. Conducted extensive market research by visiting retail stores (ABFRL and Non-ABFRL), in-depth interviews and questionnaires to understand consumer’s perception about sustainable clothing.3. Used Porter’s 5 forces framework to measure competition intensity, attractiveness & profitability of fashion industry… Show more Business Analysis and Market Research1. Analyzed the global megatrends in Apparel industry by doing secondary research and benchmarked to evaluate competitor’s strategies.2. Conducted extensive market research by visiting retail stores (ABFRL and Non-ABFRL), in-depth interviews and questionnaires to understand consumer’s perception about sustainable clothing.3. Used Porter’s 5 forces framework to measure competition intensity, attractiveness & profitability of fashion industry. Cross-Functional Collaboration / Brand Level Strategy1. Conducted in-depth interviews with multiple stakeholders within the company of all the major brands – Design Department, Sourcing/Procurement department, Product department, Marketing department, Visual Merchandizing department and Logistics/Warehouse to comprehend their perspective on sustainability.2. Suggested each brand to have a unique sustainability strategy because of the different market segments they compete in. A common sustainability strategy for all brands is not efficient as brands already have a unique brand level strategy. Strategy Map Preparation / Financial Analysis1. Prepared a Strategy Map for ABFRL using ‘Balanced Scorecard Approach’ to showcase how company has develop internally to enhance customer value which will help in increasing companies’ financial and non-financial performance.2. Financial Analysis for estimating savings by eliminating paper bills, reusing carton, better labelling practices. Business Challenges & Opportunities Identification1. Identified economic and commercial business opportunities, incorporating sustainable design principles with communicative story telling that provides additional value for all stakeholders.2. Identified Challenges/opportunities in the ‘Garment Value chain’ by impact analysis of multiple stakeholders. Show less

Project Management:1. Prepared ‘Gantt Chart’ to estimate Project timeline, planning & coordinating with cross-functional teams2. Monitored tasks to prevent scope creep, calculated performance indicators & tracked cost/time variations3. Conducted ‘Project Close-out’ meetings to record best practices, analyze bottlenecks & increase efficiency Client Consultancy:1. Consultant to 10 Fortune 500 O&G majors, designed 7 end-to-end refining units, valued $5M+/unit2.Selected… Show more Project Management:1. Prepared ‘Gantt Chart’ to estimate Project timeline, planning & coordinating with cross-functional teams2. Monitored tasks to prevent scope creep, calculated performance indicators & tracked cost/time variations3. Conducted ‘Project Close-out’ meetings to record best practices, analyze bottlenecks & increase efficiency Client Consultancy:1. Consultant to 10 Fortune 500 O&G majors, designed 7 end-to-end refining units, valued $5M+/unit2.Selected to lead 5-day long Project design review meeting with 6+ Int'l clients in Chicago, US Operations Efficiency (Six-Sigma):1. Certified Six Sigma Green Belt by Honeywell Int'l, realized $600K+ annual savings in 10+ projects2. Used Six Sigma tools like TMAP, SIPOC, Waste Identification & FMEA to optimize LPG Process3. Saved 25% cost by reducing design work, identified & eliminated non-value-added activities in the project Leadership:1. Led a team of 15 (Quality Mgmt.), compiled best practices for Process & Equipment design, used by 1K+2. Liaised with 20+leads, led the annual review of quality checklists based on client/internal feedback Show less

DIESEL HYDROTREATERING :Hydroprocessing is one of the most important techniques used in oil refining which helps in the removal of impurities like Sulfur, Nitrogen, Oxygen, etc. present in the crude oil and therefore helps in reducing harmful emissions in the environment. It also helps in the saturation of aromatic thus therefore improving the specification of the product.Diesel hydrotreating unit placed in the refinery helps in producing BS-IV Diesel. Main feedstocks of the diesel… Show more DIESEL HYDROTREATERING :Hydroprocessing is one of the most important techniques used in oil refining which helps in the removal of impurities like Sulfur, Nitrogen, Oxygen, etc. present in the crude oil and therefore helps in reducing harmful emissions in the environment. It also helps in the saturation of aromatic thus therefore improving the specification of the product.Diesel hydrotreating unit placed in the refinery helps in producing BS-IV Diesel. Main feedstocks of the diesel hydrotreater are Straight Run feedstock like SRGO (Straight run gas oil) from Atmospheric Distillation Unit, and cracked feedstock like CGO (Coker Gas oil) from the delayed coking unit.In this project, heavy feedstock was processed in hydrotreating operating conditions and corresponding product was analyzed for Sulfur, Nitrogen, Density and distillation.It has been found from experiment that product sulfur found <10 ppm from feed sulfur of 0.2 wt% and Nitrogen in product found <5 ppm from feed Nitrogen around 200 ppmT-95 point of distillation of feed was reduced by 15-20 degC compare to product and density get reduced in the range of 0.025-0.035 g/cc. Show less