Prashant Gupta Email & Phone Number

Gurugram, Haryana, India

New Delhi Area, India

Gurgaon, Haryana, India

Gurgaon, Haryana, India

Create new Campaign build for Search, Display and YouTube Account on Google Adword.Create search plan along with the estimates for new account and for existing as well. Optimize budget pacing accounts by adding keywords, improve setting, keyword bid, location bid etc, Optimize CPA based accounts basis on conversion and prevent the unnecessary cost.Communicate with the Google Account Strategist on daily basis for optimize their accounts.Provide recommendation for optimize to Media & Entertainment accounts of Google for US market. Provide high quality work to Google for their clients and deliver all tasks on time.

Gurgaon, Haryana, India

Create and Manage all PPC Campaign across Search engines on Google Adword.Develop new and eliminate under-performing Keywords.Implemented effective landing pages and advice on possible improvements.Optimization and Bid Management on daily basis.Manage target CPA & Conversion rate for the campaign.Improve Ad Ranks through Quality Score and Bid Optimization.A/B testing & landing page optimization for better conversion rates.Optimize Ad Extensions to improve CTR & Ad Copies.Prepare daily, weekly and monthly reports to track the account progress.

Gurgaon, India

• Create and update new paid search campaigns, ad groups, Keyword, Ad Copy, Ad Extension and accounts to specific requirements through DART Search, Marin, Kenshoo, Ad Lens, Google Editor and Bing Editor.• Upload new paid You Tube campaigns, Targeting Group, Keyword, and Ad Copy through Google Adwords.• Analyze data (impressions, clicks, click-through rate, conversion rate, Revenue, Cost, actions, cost per action, etc.) in order to advice on how to best optimize the campaigns and ensure consistency & growth in Business.• Provide suggestion to Account Manager and Associate Account Manager for irrelevant placement exclusion on Google Display Network. • Perform Quality Assurance & assist with completion of daily, weekly, and monthly QA checklists.• Make recommendations on landing page content and ad copy to maximize quality score.• Optimize campaigns through processes like: Link Checking, Restructuring, Geo-targeting, Match Type Changes, and writing ad text.• Managing & assigning scheduled and Ad Hoc Projects daily to a team of Search Analysts.• Assist the onshore Account Managers and Associate Account Managers in the day-to-day operation of their clients’ paid search programs.• Responsible for provide high quality work to onshore team and deliver all of them on time in day-to-day operation.

Pgdm, Marketing & International Business

PGDM in Marketing & International Business

B.Sc (Vocational), Physics, Maths And Computer Application

B.Sc (Vocational)