• Leading marketing strategy (performance marketing, affiliate marketing, social media marketing) implementation within budget & ROI and overseeing campaigns across digital platforms.• Evaluating and optimizing the plans shared by the media agency and working with the management team to close the plans as per the business goal• Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.• Transformed website and social media platforms to better engage customers and promote sales.• Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets.• Working with teams across functions (such as Product, Engineering, Content, creative, etc.) in evaluating and implementing optimal marketing solutions

• Responsible for the overall P&L strategy & operations of the category, driving business growth and achieving volume and revenue targets for the assigned category.• Managing communication development and the creation and execution of marketing, promotion, and merchandising plans for the categories.• Researched, prepared for, and led supplier negotiation process for the managed category.• Identified and reported key performance indicators to define successful category management.• Maximized category turnover through proactive management strategies.• Practiced standard sourcing process of opportunity assessment through supplier on-boarding to achieve goals.• Incorporated suggested changes to layouts and promotions to drive sales.

• Planned, implemented, and tracked sales and marketing strategies to promote brand products.• Supported marketing teams, creating, deploying, and optimizing campaigns.• Consulted with product development teams to enhance products based on customer interest data.• Compiled product, market, and customer data to generate informed sales and profit projections.• Developed and implemented favorable pricing structures balancing firm objectives against customer targets.• Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.

• Negotiated with vendors to procure the best prices and quickest service for product supplies.• Assessed quality standards and encouraged suppliers to integrate standards with the company objectives.• Monitored open purchase orders for on-time delivery and mitigated potential problems with carriers and logistics companies for timely resolution.• Tracked sales for accurate order placement and managed inventory in response to sales trends.• Supervised purchasing and warehousing processes to reduce loss, time.• Monitored supplier performance against contractual standards and implemented continuously improvement actions impacting costs and performance.

• Designed displays to deliver interactive, engaging, and memorable store experiences for shoppers.• Ran markdown reports managed store replenishment and analyzed buying reports.• Advanced sales cycle plans by maximizing placement of promotions, point of sale materials and product visibility.• Planned and coordinated product availability for advertising and promotion purposes.• Organized store merchandise racks and displays to promote and maintain visually appealing environments.• Anticipated consumer buying patterns to create purchase and inventory plans.