1. As a Campaign Manager at Theorem I’m responsible for end to end campaign management – Starting from on boarding the campaigns to till delivery towards to goal.2. Set up the campaigns, Tactics and flights based on the booking order in Sales force.3. Performed daily optimization task for each campaigns towards the KPI’s.4. Shared the insights for each campaign with client and ask for the feedback every day.5. Check the campaign health/performance report every day. 6. Deal with the Pricing model – FPA, Open Auction, Private Market Place, Programmatic Deals.7. Get the full control over the campaign –like campaign pacing(bidding strategy), daily impressions(day capping), frequencies(f-capping) of the campaign, etc8. Managed more than 500 Campaigns till date with multiple KPI’s – CPM, CTR, CPA, viewability, VCR, etc till date with 100% goal achieved.9. Experience to manage highly budgeted and long run campaigns.10. Highly responsible for Quality deliver and meet the KRA

1. Closely worked with Delivery Manager – to develop a time line, create schedules and progress to make sure goals are met on time.2. Responsible for communication, including status reporting, risk management, escalation handling.3. E-mail Campaign Management - setup and optimization towards performance Open Rate, CTR and Response Rate4. Experience in setup the Newsletters and E-mail marketing.5. Experienced in A/B testing in Email Marketing to achieve high success rate.6. Closely monitor the response rate from the Audience on the email’s. 7. Trafficking the creative’s and third party tags for the campaigns to get accurate data.8. Troubleshoot any issues came in trafficking or in Ad previewing.9. Knowledge in IAS, Javascript and iframe tags.10. Co-coordinating with the client in case if any technical glitch with the Ad server.Google Analytics:11. Experience in complete Web trends analysis – website performance.12. Worked on performance reporting – Real time, Audiences, Acquisition, Behavior and Conversions.13. Based on the report, suggest optimizing landing pages through research and integration of keywords related to the business objectives.14. Calculate the Goal conversion value, ROI, Lead generation.

Exception handling worked on XML

Billing Process worked on SAP