Detailed understanding of the industry the startup operates within, including the competitive landscape, market trends, and key industry players.Manage the company's financial performance by setting financial goals, tracking key metrics, and driving growth.Build alliances and partnerships with other organizations to support the company's growth.

Responsible for executing, monitoring, and optimising our online marketing campaigns across various digital networks.Brainstorm new and creative growth strategies through digital marketing.Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.Worked for the product strategy and roadmap for in house online gaming offerings, worked closely with stakeholders across the organization.Work with external third parties to assess partnerships and licensing opportunities.Was working closely with respect to the competition and the latest trends in the online gaming industry.Worked closely with the marketing team to develop and implement effective go-to-market strategies.Responsible for managing and nurturing our company's relationships with clients and potential clients in the FinTech industry.Develop and maintain strategic long-term trusting relationships with high volume clients to accomplish organic growth and long-term company objectives

Develop and manage digital marketing campaignsWrite and optimize content for the website and social networking accounts such as co. e commerce website, Facebook, Instagram and Twitter, pin-interest, google adwords.Create a unique on-site and off-site SEO strategy.Plan, create and manage fashion and lifestyle blogs including trends and informative content.Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.Create online banner adverts and oversee pay per click (PPC) ad management.Facebook sponsored Ad management.

Project Management, Skill based Gaming Industry, Closely working with Fintech companies Cashfree Razorpay paytm and PAYUClient management, Ecommerce,

Driving traffic to our website, landing pages, social media, apps…Understanding conversion rate optimization (CRO) principles and hacks.Working on a lean startup process. Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral - Revenue),Prioritizing growth channels, Optimizing channels in order to always improve the performance of ones business.Scaling and Automating the growth processes and complete digital Marketing.

Develop business architecture using requirements such as scope, processes, alternatives and risks.Analyze client’s business requirements and processes through document analysis, workshops and document analysis and identifying customer needs and providing them with right financial planning assistance.Performed Gap analysis, prepared project plan and solution documents and coordinated with multiple IT teams (Development, QA, Vendors) both internal and external, to ensure delivery of service within tight deadlines.Manual Testing On Fixed Assets, AP and GL Modules.Writing test data scripts for Automation TestingDefect document preparation and log the defect and maintenance of the defect