• Commercially manage the Noni B & Autograph brands (c$100m sales across c.180 stores + 3 ecommerce businesses).• Full ownership of Brand P&L’s & Store Operations • “Hands On” role charged to deliver end-to-end merchandise planning and commercial decision support from Range planning, to Order quantification and Allocations to devising Promotions to maintain Sell through / deliver commercial objectives.

Head Merchandise planning across 2 Store brands. Remit covers managing Trade, Range & Replenishment planning and devising Promotions to manage stock sell through and meet Financial plan objectives across 220 stores & 3 ecommerce businesses.

Merchandise Planning support to drive Trade results. Remit covered Results and KPI Reporting & Analysis, Range planning & OTB management, Pricing / Promotions to manage sell through and Replenishment / Allocations management.

Headed Group Commercial Finance & FP&A support. Managed team of 5 financial business partners who provided decision and analytical support to FF's Lounge factory, Supply chain network, Retail stores and Product Buying team. In addition, supported Fantastic Furniture’s IPO attempt. Support ranged from preparing prospectus tables/reported metrics/commentaries to responding to auditor/investigative accountant and analyst queries.

Short term contract to build an understanding of what was driving BIG W's Apparel & Toy category Sales & GP results. Additionally, financially managed BIG W's Marketing spend.

Managed the Pricing / Margin architecture of all Beam Suntory products across Asia. This covered setting the list prices in each country, crafting the deals to offer each distributor, checking pricing corridors and setting the price builds for new products. Also closely worked with country finance teams to build up local decision support skill sets in areas like pricing, revenue management and A&CP spend analysis.

Relocated to Singapore to help a new leadership team grasp and proactively manage a complex business unit P&L that spanned across multiple country businesses. Set and rolled out new FP&A disciplines and closely working with country finance teams to help build up local analytical skill sets in areas like analysing performance , forecasting, identifying R&O’s, maintaining financial control and managing costs. I also worked closely with each countries finance team to build an understanding of true performance drivers in actuals and the moving parts/R&O’s embedded in each submitted forecast. Used these insights to both guide executive focus and present recommendations.

Managed FP&A and Reporting processes across all Beam Suntory businesses operating in the Asia Pacific & South American region. Designed and rolled out standardised management reports leveraging Tableau across the same region.

Led a FP&A team charged with keeping the Australian Beverages leadership team across business performance. Oversaw the collation of the total forecast P&L and worked with multiple internal stakeholders to understand drivers of performance and the moving parts within the forecast. Used these insights to regularly publish a consolidated “Trading Update” with detailed commentary on performance drivers/R&O’s. Led & Developed a team of 5 direct reports.

Responsible for Business Planning, Merchandise & Management Reporting, Category & Supplier Reviews, Stock Optimization, adhoc Decision Support and Operational Efficiency Initiatives.

Business Planning & Reporting, Decision support, Cost control, Supply chain analytical projects and adhoc Business growth & process improvement projects.

Short term contract to produce Sales reports.

Masterfoods had hired Bain Consulting globally to implement a range of strategic initiatives. My role in the ANZ leg of the engagement had two facets - • Partner with Bain Consulting to assist the Food Division’s Board of Directors in allocating business resources optimally through the portfolio• Project manage the implementation of the Portfolio optimisation initiative in the Food Division

 Analysed the effectiveness of consumer promotions to help Account managers more efficiently deploy trade expenditure budgets. Regularly analysed scan data to identify trends, opportunities and threats. Used scan data to build arguments to support margin negotiations and build models to provide decision support around shelf price changes. Received Make the Difference nominations for decision support provided in support of 2 product range shelf price changes.  Designed a Portfolio Pricing methodology to deal with cannibalisation associated with pricing multiple brand offerings in the same category/pack type set. Used approach to price competing brands in Wet Dog Category.  Helped craft tactical strategies to grow category sales using levers like distribution pushes, promotions, shelf talkers, price adjustments etc  Analytically supported Corporate Strategy Development Process. Facilitated teams through Market & Competitor Analysis workshops, helped draft plan and provided multiyear financial modelling support Partnered with Bain Consulting to implement a number of strategic initiatives including a framework to help optimise portfolio resources and rationalise sku portfolio.

• Provide analytical support to facilitate the optimisation of Caltex’s shop product portfolio –• Conduct industry research to identify new growth opportunities.