• Managing channel sales operations for products, ensuring accomplishment of set business targets and meeting the ever-increasing competition from organised & un-organised structures• Looking after the sales of entire range of products in the region and ensuring that minimum profit objective of the company is met• Driving sales initiatives & achieving desired targets with overall responsibility of ROI and exploring marketing avenues to effectively build consumer preferences• Handling operations related to business planning and conducting analysis for assessment of revenue potential in business opportunities• Evaluating performance & monitoring distributor’s sales & marketing activities and managing network of channel partners across assigned territories for deeper market penetration & reach• Identifying and networking with prospective clients and generating business from existing accounts for achieving profitability & growth