Responsible for marketing activities to create brand and product pull with a goal to achieve annual sales target of Rs.160 corers.Designed and implemented marketing campaigns that include roadshows, van campaigns, product demonstrations and retail branding resulting in 40% sales growth.Successfully developed strategy to launch new brand and product line with an effective marketing communication and brand visibility plan.Implementation and management of media advertisement that include TV, newspaper and magazine with over 28 vendors. Introduced digital marketing activities in the organisation through effective use of social media, YouTube channels, emails, SMS campaigns and SEO.Developed effective promotional collateral that include catalogue, broachers, leaflets, posters, danglers etc.Conducted market research for competitor analysis, product pricing, campaign impact on sales and introduction of new products. Determine and manage annual marketing budget of Rs. 2.5 Crores.Single handedly designed and implemented annual promotional schemes for channel partner and consumers.

Responsible for overall business performance of brand Unimart (Agri-Retail wing of UPL Ltd) at Pan India level.Achieved 23% annual sales growth, by delivering Rs.24 crore sales. Launched seven retail outlets and managed sales, marketing and operation activities of retail team.Standardisation of store branding and promotional collateral to establish unique brand identity and recognition.Designed and implemented effective on-field promotional activities that include group meetings, van campaigning, exhibitions etc. Associated with agencies/organisations to fill product range gaps resulting in 15% sales increase.Developed stock management process resulting in lowering stock return and expiry to less than 1% of total volume.Jointly run event with ICICI Bank to address credit requirement of customers for product purchase.

Manage day to day sales and operationsSupervised up to fifteen employees per shift involved in batch food production and counter sales.Continuously achieved sales target by effectively coordinating between production and sales team requiring excellent team work and communicationTrained staff as per SOP set by company to achieve high standards of work and services.Successfully handled customer complaints and mitigated it with appropriate solutions.