Founder'S Office Intern
Developed Strategies to "Increase retention and renewals for Liquide subscribers".During the Internship : 1) Analyzed the app lifecycle to boost subscriber's retention and renewals, with two recommendations successfully implemented2) Used Amplitude software to assess feature adoption and user behavior, conducting 100+ interviews to uncover issues3) Validated hypotheses through testing with PNs and messaging tools like Gupshup and WebEngage.4) Developed a balanced scorecard to segment users into Red, Yellow, and Green buckets for targeted retention strategies.5) Created an activation journey framework and collaborated with the Marketing team in developing a monthly mailer and testimonials framework, enhancing user engagement and marketing efforts.