Insights Analyst
• Generated insightful reports, presentations, and documents encompassing key performance indicators. Identified trends, patterns, and correlations within datasets, contributing to well-informed decision-making.• Introduced Power BI, transforming regular reporting practices by transitioning a static Excel report into a dynamic dashboard of charts and graphs. Leveraged Power BI's capabilities to empower stakeholders to flexibly interact and explore the dashboard.• Led on the implementation of Q, becoming the team superuser. Spearheaded the integration of new data sets, meticulously cleaning and transforming raw data, ensuring data quality and reliability. Automated simple and advanced data analyses in Q, extracting meaningful insights through compelling visualisations that informed strategic decision-making. • Led cross-functional training sessions to educate team members on the use of advanced features within Q and Power BI, empowering them to independently explore and analyse data, fostering a data-driven culture within the organization.• Business partnered the marketing team to identify and analyse key audience demographics, resulting in targeted promotional strategies that increased viewer awareness, engagement and perceptions.• Developed questionnaires for primary data collection, researching consumer opinions on industry trends, brand developments, programmes, and talent. Delivered relevant and timely information to support strategic decisions.• Collaborated closely with external clients, maintaining strong communication channels to facilitate continuous data capture and processing. Coordinated with internal teams, prioritising tasks and resolving data-related issues to minimise disruptions in workflow.