Vice President Of Retail Operations
CurrentLandmark Group, India | Since Mar’06I joined as Manager/Sr. Planning–(Pan India) Max and rose to the position of VP Operations (AP/TS) – Max since 2018 after 5accelerated promotions. Throughout my tenure, my responsibility has been to conceptualize long & short term strategy plansincluding business growth roadmaps & blueprints for new markets and new business units in sync with the overall organizationalobjectives & goals. Meanwhile, I steer initiatives for administering day-to-day retail operations involving finance & budget anddesigning operations manuals, KPAs, KPIs & Standard Operating Procedures Manual for retail operations.Furthermore, I steer the successful delivery of key omnichannel projects like “Endless Aisles” and other projects. Strongly focuses ondata- and infrastructure-readiness to deliver a holistic view of the customer relationship.Trusted in COVID 19 crisis, launched national program launch and blueprinted strategies for implementing alternate channels ofVideo Call, Chat and Shop which delivered the business of INR 15+ Cr. My major highlights have included turning-around 15 storesto corporate level break even along with building, setting-up & growing a task force team for managing INR 600+ Cr. business.Handpicked to lead Max Fashion for entry into marketplace player - Flipkart and Omni Project of Endless Aisle whilst handling INR Page 2/2500+ Cr. business and brands expansion in Tier -2/3 markets. Championing sales & product mix, discount & margin mix, newproduct introductions, and various analytical reports & tool development for better understanding of the product roadmap.Further, my emphasis has always been on the development of effective marketing (ATL/BTL) and sales plan and establishing strategicpartnerships to increase revenue and brand visibility. Devising merchandising plans for the category based on insights gained frommerchandise analytics, customer preference, historical trends and future outlook projected by the buyer