Landmark Group, India | Since Mar’06I joined as Manager/Sr. Planning–(Pan India) Max and rose to the position of VP Operations (AP/TS) – Max since 2018 after 5accelerated promotions. Throughout my tenure, my responsibility has been to conceptualize long & short term strategy plansincluding business growth roadmaps & blueprints for new markets and new business units in sync with the overall organizationalobjectives & goals. Meanwhile, I steer initiatives for administering day-to-day retail operations involving finance & budget anddesigning operations manuals, KPAs, KPIs & Standard Operating Procedures Manual for retail operations.Furthermore, I steer the successful delivery of key omnichannel projects like “Endless Aisles” and other projects. Strongly focuses ondata- and infrastructure-readiness to deliver a holistic view of the customer relationship.Trusted in COVID 19 crisis, launched national program launch and blueprinted strategies for implementing alternate channels ofVideo Call, Chat and Shop which delivered the business of INR 15+ Cr. My major highlights have included turning-around 15 storesto corporate level break even along with building, setting-up & growing a task force team for managing INR 600+ Cr. business.Handpicked to lead Max Fashion for entry into marketplace player - Flipkart and Omni Project of Endless Aisle whilst handling INR Page 2/2500+ Cr. business and brands expansion in Tier -2/3 markets. Championing sales & product mix, discount & margin mix, newproduct introductions, and various analytical reports & tool development for better understanding of the product roadmap.Further, my emphasis has always been on the development of effective marketing (ATL/BTL) and sales plan and establishing strategicpartnerships to increase revenue and brand visibility. Devising merchandising plans for the category based on insights gained frommerchandise analytics, customer preference, historical trends and future outlook projected by the buyer

Drive sales and productivity for the regionOptimise operating cost and to ensure cost are within budgeted limits.Performance analysis of each store wrt Merchandise and other parametersEnsuring Supply Chain efficiency to support sale curveReview financial reports every month on product/store/region performanceMonitor ongoing promotions/marketing events with CBA analysisSOP implementation across functions and storesAudit parameters sign off and track audit resultsMonitor the return on space for categories in order to reallocate space for performing

Senior leader role in selection, development & implementation of Merchandise Planning, Assortment Planning and linked Supply Chain & Replenishment SystemsLead the development and execution of product lifecycle strategies linked to the overall achievement of MAX’s financial objectives Integration of inventory management with buying and supply chain teams wrt processes to holistically optimize the end to end supply chain and working capitalResponsible for integration of processes and systems in support of national growth and penetration strategyCurrently leading a team of 27 people with 7 direct reportees to drive the functionTraining teams and setting up processes for efficient Merchandise Planning, Demand Forecasting and In season Inventory ManagementEfficient use of Open to Buy and Sell thru to achieve Gross Margins and profitabilitySetting up robust systems and mechanisms for achieving 80% (pre sale) sell thrus across regions and concept