"Finally after 9 years of employment with WPP Group Africa, handing over the reins of the agency back to the group. It was incorporated in the year 2007 - Marketing Communication Agency active in high-end live brand activation, as a single member division. Starting with a modest turnover as a support division went on to become a leading and premier experiential agency in the country. Was responsible for all aspects of business management for the agency internally with all our in house agencies like Ogilvy, JWT, Scanad & externally by acquiring new business, key brand strategies, monitoring creative, operations team, finance, HR & admin, Roundtrip Live is now an established and successful agency for the group on the whole with an accredited reputation in the country."Due to the successful completion of this journey, allowed me to take on a new and an exciting path of entrepreneurship with the incorporation of Playback Media Limited in East Africa at the same time still associated with WPP Africa with key clients. Hoping to make this journey equally epic!And now a little prelude on myself........Known in the industry as an emerging market specialist with over 16 years of experience as a strategist in live /televised events & below the line strategies, including brand launch campaigns, reality shows, concerts, special events & IPRS. And also by default in shaping the live event industry in Tanzania. (created more entrepreneurial platforms for local talent) KPI - essentially having an extensive experience conducting cradle-to-grave project management in Asia & East Africa, excellent at interpreting market intelligence & applying each insight effectively inthe project process.Would love to connect & chat more with our live fraternity on what keeps us going in Africa......