Prashant Priyadarshi Email & Phone Number

Bengaluru, Ka, In

India

As the Senior Manager and Head of Communication Design at MATTER, I am leading three pivotal teams—the Visual Communication Design team, the New Media Design team, and the Content Design and Strategy team—I ensure our visual and content elements resonate with our audience and effectively drive our brand's mission forward.I leverage my extensive experience and expertise in crafting and executing compelling brand narratives and campaigns to formulate comprehensive strategies. These strategies leverage design thinking and storytelling to effectively achieve our organizational goals. With an unyielding dedication to innovation and creativity, I work closely with my teams to foster meaningful connections between our brand and audience.

Bengaluru, Karnataka, India

Conceive and implement concepts, guidelines and strategies in creative projects like campaign shoots, marketing creatives, seasonal umbrella concepts and oversee them to completionCollaborate with account executives (key account managers and category heads) to obtain knowledge of their requirements for the brands look and feel Direct and motivate teams of art directors, illustrators, copywriters etc. to help them use their talents effectivelyLead brainstorming/creative sessions to generate ideasLead the Studio team of creative stylists and art directors to create and revise content and presentations, approve/reject ideas, provide feedback to the teamAdministering Catalog production of Ajio.com

Bengaluru, Karnataka, India

Pan India

Formulated and administered brand communication strategy through development of key themes and overarching communication on basis of brand identity and product highlights leading to growth in brand and category contribution• Developed and demonstrated brand visual strategy through planogram, visuals and creatives, promotional offers, product highlights and call outs in liaison with stakeholders• SPOC for brand communication strategy between buying\design team and creative marketing team• Administered range preview, look books, newsletters and training modules in collaboration with cross function teams• Developed the training module and administered the process through extensive involvement in training of the retail team on season trends, brand stories, communication standard SOP for the season• Track performance through administration of audits and reviews based on SOP and generating audit reports• Launched a reward program for the retail team based on audit reports• Started as Concept Visual Merchandiser to create planograms and visual storytelling for young casual and denim brands which involved deriving the key product themes and creating the story and visual brand strategy in coordination with internal stakeholders.• Successfully created designs and implemented the setup for Trade shows and Range preview for 5 seasons in a row alongside managing and negotiating with vendors.

Pan India

Project Management:• Outlined complete Store Design and developed concepts for new stores.• Mapped out the entire project, planned and prepared the process, drew up the tracker with the list of event, timeline, deliverable and responsible put together.• Conceptualized creative designs with internal stakeholders and ensured quality design execution with vendors post negotiation with cost- effective and quality materials.• Devised and worked out active collaboration with external stakeholders to implement the project which included site review and handover, design approval and work permit on site execution.• Orchestrated for e-library of the design concepts, references, mood and material boards and developed the design and drawings for the vendors.• Vendor Management: Coordinated with vendors & developed innovative materials. Operated vendor database in different regions for reducing delivery lead time, cost negotiations for best quality output and services.Marketing Management:• Brand development - Extensively involved in the brand conceptualization process, creating brand story and concept• Brand launch – Increased brand presence and launched stores across offline channels like airports, dept stores, EBOs and many online e-commerce channels• Product branding – Presented product lines on basis of key theme callouts, price points and fashion quotient• Campaign development – Created campaigns on key concepts to elevate aspirations and action with ideas that interests and influence, administered brand communications• Brand awareness – Created through campaigns on free, paid and owned media; SOH at distribution and dealer spaces; participations in freebie- promo programs, ground activities and trade shows, influencer collaborations, etc• Administered art direction of the product and campaign shoots.• SPOC for brand collabs, launch, marketing events, etc with external dealers and distributors

Pan India

• Charted Tactical creativity adaptation of instore creatives for new collection launches and tactical activations like tent cards, standees, emailers, packaging, etc.• Built unique design and concepts in line with ergonomics, cost, functionality, form, graphic trends & tendencies. Leading Design &Execution of various Display points, In-store communication, Planograms.• Engineered SOP manuals and Training front end staffs on season trends, key themes and visual display of product stories.• Ensured adherence to all processes related to development and execution and updating the brand with all the latest developments in VM across the industry.

Pan India

Visual Merchandising | PAN India.Outlined complete Store Design and developed concepts for new stores. Spearheaded and Expedited branding SOP as a visual merchandiser. Collated with stakeholders on design and ensured quality design execution with vendors.- Was responsible for In-store Displays, New Store roll-out, Signs and Signage, Material procurement and Vendor Management.- Created VM Manual, and explored on Props and Store Concepts. - Worked in close liaison with the Marketing team for in-store communication and print AD's.-Designed fixures for SIS and rolled out stores in twenty plus Central doors.

Bangalore, India

Visual Merchandiser\Designer at FUE (Flying Machine, US Polo, Ed Hardy)Administered Visual merchandising, Window design and visual display in stores as well as in Roadshows.Was deeply involved in Ed Hardy’s first store launch in India. Created the window display for the store launch and also Created VM manual for Ed Hardy and designed iconic props for the store.Created new season window display for U.S.Polo Assn.Was active participant in Roadshow and created the Ambiance Design and Decor for Ed Hardy and Flying Machine, Roadshow AW'14.Designed and Developed various In-store Displays, Participated in New Store roll-out, Signs and Signage, Material procurement and Vendor Management.

Bangalore Area, India

Formulated product setup in stores and the entire visual display. Created display standard SOP.

Bachelor Of Design, Fashion And Lifestyle Accessory Design

Activities and Societies: Ambiance Design and Literary Club- Theater and Oration.Concept Development | Design Process | Design Thinking |.

12Th Boards, Science

Activities and Societies: Environment and Literary Club10+2 Science

10Th Boards

Activities and Societies: Literary