Prashant Shankarnarayan Email & Phone Number

Mumbai Area, India

We deliver B2B/B2C content/branding/marketing solutions to companies across the globe.Our business verticals:1) Brand Solutions - 360° creative brand solutions including conceiving and delivering marketing campaigns, app/game development, creating branded merchandise, etc.2) Content Production - Producing TV and radio ads, branded/digital content, explainer videos, AVs, jingles, podcasts, TV & radio shows/segments, promos, music videos, etc.3) Content Localisation - Translations/adaptations, dubbing & subtitling content in all Indian languages4) Originals - Creating original IPs & products across genres, formats and categories

Mumbai Area, India

We deliver creative audio and localisation solutions to clients across the globe.Our business verticals:1) Audio Production - Producing radio ads, branded/digital audio content, explainers, jingles, podcasts, radio shows/segments, promos, etc.2) Content Localisation - Translations/adaptations, dubbing & subtitling content in all Indian languages

We deliver digital content, strategy and marketing/influencer-led campaigns to brands ranging from MNCs to local businesses including start ups and MSMEs.

Mumbai Area, India

Led the Creative Solutions and Services team to conceive and execute 360° brand campaigns. Set quarterly targets, review performance and KRAs. 1. Led the team that won bronze at the ACEF awards in the Branded Content (TV) category for Swaad Ki Holi campaign for Dalda (Bunge)

Mumbai

Offered brand solutions with highly effective results for 5 television channels - 9XM, 9XO, 9X Tashan, 9X Jalwa and 9X Jhakaas and its digital wing. Managed in-house production/graphic teams and vendors to conceive & produce branded content. Ideated for innovative sales/marketing and activation based concepts, scripted promos, advertisements and supervised content production.1. Conceived and directed 360° Brand Integration/AFP based content that contributed significantly to 9XM earning approx. 15% of it's annual revenue through non-FCT2. Worked on brands like Honda Motors, Idea Cellular, Maruti Alto, Center Fresh (Perfetti), Parle, Tata Sky, Candyman Jellicious (ITC), Nissan Evalia, Indian Premier League, etc.3. Conceived & directed a brand campaign for Microsoft promoting the windows phone - Nokia Lumia4. Conceived & directed "#JoKhaayeKhoJaaye" for Cadbury 5 Star where the brand's ambassadors Ramesh & Suresh hang out with 9XM's most popular characters Bade & Chote5. Executed 9X Media’s (then) biggest branded content campaign for WeChat by producing 'WeChat with the Stars' - a bollywood feature, 'Life Ke Sticky Situations' - promoting funny stickers, etc.6. Converted iconic Indian animation characters like Chhote, Bade, Bheegi Billi, the Betelnuts, etc. into successful brand ambassadors7. First media professional to successfully introduce QR Codes on Indian television 8. Part of the team that sustained 9XM’s rating as India’s No 1 music channel9. Key member of the PROMAX BDA Award winning team that introduced innovative and live action based programming and AFPs10. Worked as an advertising copywriter and also voiced numerous ads, promos and short format programmes

Mumbai Area, India

Produced India’s No. 1 breakfast show ‘Morning No 1’ and the evening primetime show, ‘Mumbai Local’, at different stages. Wrote and produced promos, interstitials and executed innovative and experiential programming/activation campaigns.1. Key member of the breakfast show team that brought Morning No 1 back to the No. 1 rating and then sustained it consistently2. Executive Producer of Morning No 1 that won the IRF Award for the Best Breakfast Show (Hindi)3. Executive Producer of ‘Malishka Ka Jasoos’ that won 3 IRF Awards for the Best Interactive Idea, Best Creative Campaign and Best Media Campaign 4. Integral part of 93.5 Red FM, Mumbai, that won the IRF Award for the Best FM Station in the country 5. Voiced the character of Muthuswamy in a pan India character led client activity for Idea Cellular titled ‘Muthuswamy’ that won the Gold at the Golden Mikes Awards for Best On Air Promotion for a client (Multiple Stations) and also won the IRF award for the Most Outstanding Use of Radio In An Ad Campaign 6. Executive Producer of ‘Mama Ko Paani Pilao’ that won the IRF Award for Best Community Service Award

Mumbai Area, India

Produced the primetime breakfast show, “Good Morning Mumbai” and offered creative solutions to brands. Wrote and produced advertisements, promos, interstitials and executed experiential programming/activation campaigns.1. Promoted the Vidhan Sabha Elections and the Lok Sabha Elections by creating a satirical sparkler called ‘Baba Chunav Bangali’ and also set up interviews of many prominent personalities2. Offered creative solutions to various brands and also worked as an advertising copywriter3. First and only radio professional to interview the (then) Chief Minister of Maharashtra, Ashok Chavan, after the 26/11 terror attacks and then subsequently for the Lok Sabha elections4. Executed Radio ONE ‘Fun@Work’, where every Friday the RJs hosted the breakfast show live from a different corporate office5. Featured 15 officers from the Army, Navy, Air Force and CRPF on Independence Day exclusively for the first time ever on Indian radio

Pune Area, India

Hosted the primetime breakfast show for the Rest of Maharashtra station at Ahmednagar, produced the morning show for the Pune station and promos for the Nagpur and Ahmedabad stations at different stages. Also offered brand solutions to the Pune & RoM team.1. The first ever radio presenter to host a primetime show for a private station that got simulcast in Ahmednagar, Solapur, Sangli, Jalgaon, Nanded and Akola 2. Offered brand solutions to local retail and corporate brands and also worked as an advertising copywriter3. Part of the team that launched 4 radio stations across Tier 2 and Tier 3 locations like Ahmedabad, Nagpur, Ahmednagar (Rest of Maharashtra) and Pune4. Conceived, scripted, voiced and produced 'Chendulkar', a humour sparkler for the launch season of Indian Premier League5. Scripted and/or voiced numerous ads, tags, promos and bumpers6. Involved in launch activations as a compere

Mumbai Area, India

Worked on various projects as a freelance content writer & voice artist1. Scripted the entire web content for One Films, a production house2. Translated content from Tamil to English for a multi-award winning documentary ‘Lakshmi and Me’ http://www.lakshmiandme.com/3. Provided voiceovers for advertisements

Mumbai Area, India

Broke stories, investigated and reported on current affairs/social issues, interviewed famous personalities and wrote features.1. Extensively reported on the Mumbai 7/11 train bomb blasts and terror investigations2. Part of a pro-active story that exposed a major begging racket in Mumbai3. Reported about the Mumbai to Ecuador drug trail4. Covered a hostage crisis involving a ship hijacked by pirates5. Exposed details about missing RDX in Mumbai6. Reported on disputed financial deals of prominent cops

Mumbai Area, India

Broke stories, investigated and reported on current affairs/social issues, interviewed famous personalities, edited news copies, regularly updated the (now defunct) website and wrote features. 1. Was an integral part of the team that ran India's first ever website dedicated exclusively to crime & investigative news2. Reported about polluted drinking water in Mumbai, land grabbing deals, etc.3. Contributed and edited features on rehabilitation of bar girls and child labourers4. Wrote a feature on the defunct textile mills of Mumbai5. Part of a pro-active series on Mumbai’s nightlife6. Part of the team that launched an English tabloid (now defunct) dedicated for crime & investigative news

Mumbai

Compered events, performed as a vocalist & instrumentalist

Mumbai Area, India

As an Aircheck Executive, monitored national radio stations and TV channels to compile a database of programmes & sponsors to facilitate media research.

Master Of Arts - Ma, History

Master Of Arts - Ma, Sociology

Postgraduate Diploma, Advertising And Marketing

Bachelor Of Commerce - Bcom, Commerce

Activities and Societies: Participated in Intra & Inter College Singing Competitions