Prashant Sharma Email & Phone Number

London, England, Gb

Gurgaon, Haryana, India

• Responsible for end-to-end digital activities w.r.t brand activation and digital KPIs for Royal Stag, Blenders Pride, Chivas Regal, Jacob’s Creek, The Glenlivet, Ballantine’s• Formulating digital media strategy and channel mix for integrated campaigns across digital media channels• Influencer Marketing: Build and maintain relationships with LDA-compliant influencers for respective brands to drive brand awareness; Sanity checking the engagement rate using the Upfluence tool; Analyse expected vs achieved for the defined KPIs on a post-campaign basis• Collaborate with Global Content Managers to adapt the global assets for the Indian market• Consistently identifying and evaluating new advertising technology opportunitiesPlatform Management• Managing development and overall responsibility of www.royalstagfan.com, www.blenderspridefashiontour.com, www.ballantinestruemusic.in• Assisting the SEO agency and content team to drive an Always-On SEO Strategy• Responsible for identifying the brand-led keyword using SEMrush etc• Responsible for complete tracking of traffic, user behaviour etc using Google AnalyticsContent & social media• Managing digital agencies for creative direction, content roadmap and influencer strategy across all channels• Ideate with digital agencies for the creation of thumb-stopping content• Work with digital agencies to create Always-On and Topical content Other responsibilities• Create a report with the media agency post-campaign to discuss expected vs achieved KPIs• Toolkit development, Brand Presentations and Briefing: Develop and deliver Digital Toolkits• Agency Management: Support in raising PO, Invoices etcAchievements• Nominated for the MD Award (2023) for Royal Stag X ICC #InItToWinIt Campaign• Global Best Practices Award (2018) - The Whiskypedia APP and Website• Marketing Champion Award (2019) by CMO Pernod Ricard India

Gurgaon, India

• Led the digital marketing services teams from EY GDS spread across the US, Philippines, Poland, Italy, Canada and Argentina• Planned, owned and executed digital projects end to end right from ideation to deployment and support• Worked with key business stakeholders and brainstormed concepts to better understand the client's business needs• Managed content creation, infographics for digital media and publishing for various channels• Managed and assisted a team of 5 CMS authors supporting various country websites• Applied clear KPIs in line with EY global guidelines, monitored performance and compliance on a project basis• Built and refined measurement approach through marketing analytics and reporting. Supervised dashboards and reports to measure end-to-end effectiveness of digital experiences• Managed to work under pressure and tight deadlines, managing all project priorities effectivelyAchievements:- Received the Extra Miler Award from Rebecca Chan (Group Leader) Global Delivery Services

Delhi

• Developed and implemented new ideas for Delhi and Mumbai Airport Media• Assisted the sales teams in Delhi, Mumbai and Bangalore during meetings. Provided ideas for innovation and how to leverage the Airports' Media for their brands• Provided Digital creative solutions for Airport OOH Media (Digital Screen, Video Walls, Engagement Zones and Innovations)• Planned publicity strategies and campaigns and implemented them with definite timelines and goals• Worked collaboratively with research agencies to plan consumer research and assisted the creative agency in developing the 3D renditions of Airport Media (T1, T2 and T3)• Executed several integrated marketing campaigns including webinars, PR, social media, email programs, direct emails, etcAchievements:- Spot Award for executing more than 200+ Ads during the festive season- Zonal Media Awards for executing the 15 feet H&M bag that fetched an outstanding and incredible response at the Domestic & International Arrival Exit Gate, Terminal 3

New Delhi, Delhi, India

• Responsible for the ideation, creation and execution of effective content solutions for brand campaigns for a diverse portfolio of clients• Built and maintained strong relationships with existing and new clients• Collaborated with internal departments to facilitate client requirements• Built strategic presentations for clients and actively participated in strategy pitches• Worked on new concepts and campaigns for clients based on strong insights and researchBrands:- Indian Railways- Custom and Central Excise- Maruti - Mapple Hotels

Pgcpm, Post Graduate Certification In Digital Marketing And Communications

Master Of Business Administration (Mba), Marketing

Bachelor Of Commerce (B.Com.), Marketing

Business/Commerce, General

Activities and Societies: Cricket, Football,Dance Competition