Prashant Sharma Email & Phone Number

London, England, GB

Gurgaon, Haryana, India

• Responsible for end-to-end digital activities w.r.t brand activation and digital KPIs for Royal Stag, Blenders Pride, Chivas Regal, Jacob’s Creek, The Glenlivet, Ballantine’s
• Formulating digital media strategy and channel mix for integrated campaigns across digital media channels
• Influencer Marketing: Build and maintain relationships with LDA-compliant influencers for respective brands to drive brand awareness; Sanity checking the engagement rate using the Upfluence tool; Analyse expected vs.
• Collaborate with Global Content Managers to adapt the global assets for the Indian market
• Consistently identifying and evaluating new advertising technology opportunitiesPlatform Management
• Managing development and overall responsibility of www.royalstagfan.com, www.blenderspridefashiontour.com, www.ballantinestruemusic.in

Gurgaon, India

• Led the digital marketing services teams from EY GDS spread across the US, Philippines, Poland, Italy, Canada and Argentina
• Planned, owned and executed digital projects end to end right from ideation to deployment and support
• Worked with key business stakeholders and brainstormed concepts to better understand the client's business needs
• Managed content creation, infographics for digital media and publishing for various channels
• Managed and assisted a team of 5 CMS authors supporting various country websites
• Applied clear KPIs in line with EY global guidelines, monitored performance and compliance on a project basis

Delhi

• Developed and implemented new ideas for Delhi and Mumbai Airport Media
• Assisted the sales teams in Delhi, Mumbai and Bangalore during meetings. Provided ideas for innovation and how to leverage the Airports' Media for their brands
• Provided Digital creative solutions for Airport OOH Media (Digital Screen, Video Walls, Engagement Zones and Innovations)
• Planned publicity strategies and campaigns and implemented them with definite timelines and goals
• Worked collaboratively with research agencies to plan consumer research and assisted the creative agency in developing the 3D renditions of Airport Media (T1, T2 and T3)
• Executed several integrated marketing campaigns including webinars, PR, social media, email programs, direct emails, etcAchievements:- Spot Award for executing more than 200+ Ads during the festive season- Zonal Media.

New Delhi, Delhi, India

• Responsible for the ideation, creation and execution of effective content solutions for brand campaigns for a diverse portfolio of clients
• Built and maintained strong relationships with existing and new clients
• Collaborated with internal departments to facilitate client requirements
• Built strategic presentations for clients and actively participated in strategy pitches
• Worked on new concepts and campaigns for clients based on strong insights and researchBrands:- Indian Railways- Custom and Central Excise- Maruti - Mapple Hotels

Pgcpm, Post Graduate Certification In Digital Marketing And Communications

Master Of Business Administration (Mba), Marketing

Bachelor Of Commerce (B.Com.), Marketing

Business/Commerce, General

Activities and Societies: Cricket, Football,Dance Competition