Prashant Shetty Email & Phone Number

Mumbai, MH, IN

India

Joined AU Small Finance as Assistant Vice President - Digital Marketing for all Assets and Liabilities Banking products.

Mumbai Area, India

• Key Responsibilities:
• Own the digital marketing P&L for the online business, including budget planning & allocation, driving campaign performance & business ROI.
• Keeping a tap on all all the performance lead campaigns including SEO, Google Ads, Facebook Ads, Programmatic, App installs, Affiliates and Strategic partnership alliances.
• Forecast marketing campaign growth and ROI for Digital online business.
• Key strategic & brainstorming discussion with SLT team mates on business growth.
• Working on performance lead metrics i.e APRU, Payback period, Cost per active account.

Mumbai, Maharashtra, India

• Key Responsibilities:
• Developing and managing digital marketing strategies and campaigns to meet business goals.
• Identify new opportunities/partners to meet acquisitions numbers.
• Hard negotiator & understand industry benchmark.
• Responsible for driving digital new client acquisitions via DIY process & call center support team.
• Lead digital marketing professional team for performance marketing campaigns.

Lower Parel

• Key Responsibilities:
• Lead Generation and Brand Awareness campaigns for IIFL Group companies including IIFL Broking, 5paisa & IIFL Finance group.
• Coordinating with the Ad Agency, Publishers and Ad networks for Campaign Development and Executions with the objective to optimize Cost per Acquisitions.
• Measures and report performances of all Digital Marketing Campaigns and assess against goal.
• Designing new promotional offer for existing and new clients including Refer & Earn Program.
• Collaborate with the internal team for creation of landing pages, creative banners and optimize user experience.

Mumbai Area, India

• Key Responsibilities:
• Responsible for Online Media Ad sales - Business Development
• Be in regular touch with the media planners - understanding media brief and working out a proposal for their clients.
• Constant idea generation to capture market share and boost revenues.
• Cementing healthy relationship with the clients and agency to generate regular business.
• Extending administrative and knowledge support to the subordinates for achievement of the set targets and ensuring business development.

India

• Key Responsibilities:
• Client Servicing & Business up-sales
• Handling competent team mates and responsible for team revenue target.
• Extending administrative and knowledge support to the competent executives and subordinates for achievement of the set targets and ensuring business development.
• Monitoring the portfolio of customers (HNIs, Corporate, SMEs) and advising them with appropriate exposure model in the market.
• Participating in promotional campaigns and other events, as a part of brand building initiative.

Mumbai, Maharashtra, India

• Key Responsibilities:
• Ad sales for Info media Yellow Pages & Askme.com

Mumbai, Maharashtra, India

• Key Responsibilities:
• Insurance Advisory
• Insurance Sales & Servicing
• Lead generation via on-ground activities & client references.