Joined AU Small Finance as Assistant Vice President - Digital Marketing for all Assets and Liabilities Banking products.

Key Responsibilities:• Own the digital marketing P&L for the online business, including budget planning & allocation, driving campaign performance & business ROI.• Keeping a tap on all all the performance lead campaigns including SEO, Google Ads, Facebook Ads, Programmatic, App installs, Affiliates and Strategic partnership alliances.• Forecast marketing campaign growth and ROI for Digital online business.• Key strategic & brainstorming discussion with SLT team mates on business growth.• Working on performance lead metrics i.e APRU, Payback period, Cost per active account.• Performances lead campaign for other line of B2B business including E-Governance and Business franchise partner.• Collaborating with agencies & other vendor partners for strategic discussion & planning to optimize business campaign.• Design and execute activation, re-activation, cross selling & engagement campaigns across the user funnel via multiple channels including push notification, WhatsApp marketing, email and SMS.• Utilize strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points.• Identify and evaluate external agency to improve AI & ML optimization within digital marketing.• Lead the 3rd party call center tie-up to scale the acquisition numbers.

Key Responsibilities:• Developing and managing digital marketing strategies and campaigns to meet business goals.• Identify new opportunities/partners to meet acquisitions numbers.• Hard negotiator & understand industry benchmark.• Responsible for driving digital new client acquisitions via DIY process & call center support team.• Lead digital marketing professional team for performance marketing campaigns.• Plan, execute, measure experiments & conversion tests.• Identify Design & Execute deals with strategic partner, agencies & affiliates.• Collaborate with cross-functional teams, such as product, sales, and creative teams, to develop and execute integrated marketing campaigns.• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.• Managed 40 agents calling team for account opening & pre-sales team process for New client acquisitions.

Key Responsibilities:• Lead Generation and Brand Awareness campaigns for IIFL Group companies including IIFL Broking, 5paisa & IIFL Finance group.• Coordinating with the Ad Agency, Publishers and Ad networks for Campaign Development and Executions with the objective to optimize Cost per Acquisitions.• Measures and report performances of all Digital Marketing Campaigns and assess against goal.• Designing new promotional offer for existing and new clients including Refer & Earn Program.• Collaborate with the internal team for creation of landing pages, creative banners and optimize user experience.• Closely working with the tele-calling team to optimize the conversion metrics.• Coordinating with the internal team on website development.• Working closely with the Senior Management team to share funnel conversion improvement ideas, feedback & present results.• Measuring & reporting performance of all the Marketing activities.• Ensure timely billing & payments to vendors.

Key Responsibilities:• Responsible for Online Media Ad sales - Business Development• Be in regular touch with the media planners - understanding media brief and working out a proposal for their clients.• Constant idea generation to capture market share and boost revenues.• Cementing healthy relationship with the clients and agency to generate regular business.• Extending administrative and knowledge support to the subordinates for achievement of the set targets and ensuring business development.

Key Responsibilities:• Client Servicing & Business up-sales• Handling competent team mates and responsible for team revenue target.• Extending administrative and knowledge support to the competent executives and subordinates for achievement of the set targets and ensuring business development.• Monitoring the portfolio of customers (HNIs, Corporate, SMEs) and advising them with appropriate exposure model in the market.• Participating in promotional campaigns and other events, as a part of brand building initiative.• Educating the clients on the need for exposure in the market and recommending them appropriate solutions suiting their needs.

Key Responsibilities:• Ad sales for Info media Yellow Pages & Askme.com

Key Responsibilities:• Insurance Advisory• Insurance Sales & Servicing• Lead generation via on-ground activities & client references.