Vision-Oriented Marketing Specialist with over 17 years of experience in Trade Marketing, Retail Sales/Operations/Marketing, BTL Marketing, and Distribution. I excel in Business Development, Revenue Generation, Business Profitability, Key Account Management, Stakeholder Engagement, ISP Management, New Customer Acquisition, and Training & Development.In my tenure, I have successfully managed the sales and distribution of ITC’s diverse FMCG range, including Personal Care, Foods, Matches & Agarbatties, and Stationery, across 78 districts in UP, MP, Rajasthan, and Maharashtra. I pioneered and implemented measurable marketing and branding strategies that not only positioned products effectively but also drove significant revenue growth and increased brand awareness.My core strength lies in building and nurturing strong customer relationships (B2B & B2C), ensuring business generation, and maintaining high customer satisfaction and retention rates. I am proficient in developing and executing comprehensive marketing budgets and plans, exploring and developing new markets, and launching products and services successfully.Some of my key achievements include:Award-Winning Rural Marketing Initiatives: Winner of RMAI Flame Awards consecutively in 2017 & 2018 at Usha International Limited, recognizing exceptional performance in Rural Marketing.Revenue Milestones: Successfully crossed INR 100 crores in sales at Usha International Limited’s Rural Business Division.Recognized Excellence in ITC Ltd: Winner of RMAI Flame Awards consecutively from 2014 to 2016 and attaining an annual turnover of INR 100 crores for ITC’s selected FMCG range.Training and Development: Shortlisted for the Star Manager Training Program, a prestigious initiative for top 20 Managers in ITC Ltd.WOW Award Winner: Acknowledged with the WOW Award at UIL in the Marketing Category for outstanding performance.As an effective communicator with exceptional analytical, technical, negotiation, and relationship management skills, I am adept at driving large-scale revenue and profit gains and securing breakthrough orders. My passion lies in continuous improvement and leveraging my skills to contribute to the strategic growth and success of the organization. Let's connect and explore how we can achieve remarkable results together. 📧Do reach me out at: prashanttripathy83@gmail.com