 Driving sales by handling overall operations of Ecommerce with team of 8 members for marketplaces like Amazon, Flipkart, Myntra, Pepperfry, Nykaa, Woodenstreet. To run and update ROI driven PPC advertisements for Amazon, Flipkart and Myntra. Generating an ROAS of more than 4.5x through automatic and manual targeting campaigns on Amazon. Google ads keyword planner tool used for keywords research. Maintaining catalogue hygiene with proper use of keywords in title and descriptions for optimized visibility on Amazon. Analysing competitors listing and optimizing own for driving sales. Creating and updating A+ content for listings. Running Deals, Coupons based on regular basis. Monitor, analyse and report on marketplace metrics and sales. Creating own website’s marketing calendar based on Festive occasions and Marketplace events and budget approval with optimization to deliver conversions. Build Google ads campaigns, conduct keyword research, edit ads, manage budget to maximize ROI. Based on marketing calendar, coordinate with social media executive for marketing activities. Profitability analysis on monthly basis based on all sales/return/payment received across all marketplace channels.

 Product Development & Design of Home Decor Accessories range for every quarter in lines with Inspiration board received from Buyer. Sample development from Vendors & range presentation to the Buyer. Negotiation with Vendors, as well as Buyer & get a closure on orders.  Designing, development &costing as per buyer requirement along with Order generation are the core role of the profile. Acquisition of new retail buyers, vendors.

 Acquisition of new B2B Seller, Vendor and marketplace. Marketplace clients like Amazon.in, Flipkart, Snapdeal, Paytm, Rediff(Shopping) Designing new graphic designs through the designers. To source the product at the most competitive cost and at desirable standards of quality, within the best possible lead times. Monitoring market trends and competition. To ensure constant replenishment / reorders. Understanding the catalogue size and uploading products accordingly on all market places. Updating stocks on all marketplaces based on weekly sales across all categories Catalogue management (writing product/design description, Photoshoots, SKU codes) Coordinating with account managers on latest trends and offering discounts as per occasions. Packing, Logistics follow-ups and Pickups.

 Identifying new vendors to fill the product line gaps. As per budget and store grades determining an optimum options/ range mix. Monitoring market trends and competition. To source the product at the most competitive cost and at desirable standards of quality, within the best possible lead times. Development of efficient and sustainable vendor base to ensure timely deliveries. Weekly and seasonal analysis of sales, stocks, best sellers etc and monitoring performance vis-a-vis targets. To ensure constant replenishment / reorders. Marketplace clients like Amazon.in, Flipkart, Snapdeal, Fashionandyou, Pepperfry,  Updating stocks on all marketplaces based on weekly sales across all categories Catalogue management (writing product/design description, Photoshoots, SKU codes)

- Developing and nurturing excellent relationship with key accounts,- Perform extensive competitve analysis to identify rival strategies,- Identify new opportunities for expansion, implement appropriate sales,- Follow up with existing accounts, generating orders, negotiating price,- Searching products according to needs of client,- Acquire new vendors, maintain relation with existing vendors.