Leading the Profit and Loss (P&L) management and business turnaround for KraftPowercon's North American division, overseeing various business units related to renewable and industrial power conversion, marine power, and uninterruptible power systems (UPS).Strategic Leadership: Created and led cross-functional teams across sales, marketing, engineering, and operations. Restructured business, leading to significant improvements in market share, operational efficiency, and team culture.Market Segments addressed: Key markets segments include Electrolysis & Hydrogen, Metal Finishing, Marine, UPS, PCB & Semiconductors, with tailored strategies and products for each segment.Business Results:• Revenue doubled over four years.• Operational efficiency was enhanced, with a 50% reduction in manufacturing lead times.• Gross margins improved significantly, and EBITDA reached 12%, a marked increase from previous years.Organizational and Cultural Development: Established a new organizational structure, hired key talent, and fostered a culture of continuous improvement, ownership, and alignment with the company's vision and mission.Operational Improvements: Key operational improvements included the consolidation of product manufacturing, assembly and warehouse facilities, the implementation of a CRM system, and enhanced employee benefits and work environment.

Led the North American market entry and expansion efforts for advanced grid modernization technology . Through strategic leadership, market segmentation, and regulatory advocacy, I established a strong market presence, driving significant revenue growth and securing key customer contracts. Navigated complex regulatory landscapes, influencing stakeholders, and adapting innovative solutions to meet the evolving needs of the electric utility market.Market Penetration and Revenue Growth:• Built the North American business from the ground up, introducing advanced grid modernization technology to the market.• Achieved a leading market position within 2 years, securing key contracts with large Investor-Owned Utilities (IOUs) • Increased revenue multifold over two years, demonstrating significant business growth and market acceptance.Strategic Leadership and Team Building:• Developed and executed the business plan and go-to-market strategy, acting both as a player and coach.• Created functional roles and led the North American subsidiary, overseeing sales, application engineering, marketing, and business administration.• Navigated regulatory barriers and conventional utility business model challenges, influencing Federal Energy Regulatory Policy to support grid modernization.Market Segmentation:• Identified and segmented target markets based on regulatory environment, business models.• Focused on market segments such as IOUs, Independent Transmission Companies, Cooperatives, Municipal Utilities, Federal/State-Owned Utilities, and Wind Generation Owners, tailoring sales pitches and value propositions to each segment.Regulatory Advocacy:• Played a pivotal role in the WATT Coalition and Advanced Energy Economy (AEE) filings to FERC, advocating for incentives to adopt advanced transmission technologies.• Contributed to the proposal for benefits-based ratemaking, allowing utilities to share in congestion cost savings and promoting operational efficiency.

Led the strategic and operational aspects of the company’s entry and growth in the decentralized energy market, focusing particularly on power conversion products. This market segment included distributed generation, microgrid and energy storage solutions targeted at electric utilities and the Commercial and Industrial (C&I) sectors. Managed across a matrixed organization that spanned global teams in sales, business development, product management, manufacturing, research and development (R&D), and engineering.Go-to-Market Strategy & Execution: Centered on developing and executing a comprehensive go-to-market strategy for Siemens' power conversion products in the decentralized energy market. New Business Line Establishment: Established a new line of business within Siemens focused on the distributed generation market. Setup the infrastructure and sales channels necessary to penetrate this emerging market segment.Project Leadership: Led high-profile projects, including a complex Commercial and Industrial (C&I) microgrid project, which involved coordinating cross-functional teams across different geographies and disciplines to deliver a highly technical and innovative energy solution.Sales Force Management: Managed and coached a regional sales force. Developed sales training materials that covered industry trends, value propositions, and competitive positioning, ensuring that the team was well-equipped to succeed in the market.Channel Development: Developed a robust network of channels-to-market, including partnerships with Engineering, Procurement, and Construction (EPC) companies, project developers, electric utilities, and system integrators. Business Plan and Execution: Developed and implemented a comprehensive business plan that projected significant revenue growth, including achieving profitability by FY16. Ensured that Siemens was well-positioned to capture a significant share of the rapidly growing energy storage and microgrid markets

Led the market penetration of the Decentralized Energy Management System (DEMS®) in North America, focusing on microgrid energy storage and Virtual Power Plants (VPPs) for commercial, industrial, and utility markets. Go-to-Market Strategy Development: Crafted and executed comprehensive strategies for introducing and expanding distributed energy resource (DER) and microgrid software solutions within the electric utility and commercial/industrial (C&I) sectors.Market and Customer Development: Led market development efforts by engaging with customers throughout the entire sales cycle. This included initiating and nurturing relationships with key accounts, understanding their specific needs, and tailoring solutions to fit complex business requirements. These efforts were crucial in capturing high-profile and innovative microgrid opportunities.Product Launch and Promotion: Successful launch of the DEMS® software product at major marketing events and tradeshows. This not only raised product awareness but also positioned Siemens as a leader in the emerging VPP and microgrid markets.Business Development in Energy Markets: Played a pivotal role in developing business opportunities related to distributed energy and VPPs. This included creating offerings for complex deals, especially in markets with different electricity structures, such as those in North America versus Europe. Adaptation to Market Needs: Ensured that the DEMS product was adapted to meet the specific regulatory and market requirements of North America, which included accommodating the region's diverse electricity market structures. Strategic Positioning and Competitiveness: By positioning Siemens as a first mover in the VPP market, helped secure Siemens' competitive edge. This included leading pilot projects that could scale to full deployments, often integrating multiple products from Siemens’ portfolio to offer comprehensive energy management solutions.

Led complex technical consulting services projects in the power & energy Sector - analyzed the impacts of integrating large scales of renewable generation into power transmission grid, solved complex power transmission and distribution grid challenges.Customer base includes - transmission & distribution electric utilities, EPCs, Transmission Line Developers, and Renewable Developers, ISO/RTO. Customers Incl.: NYPA, PJM, ERCOT, NextEra, SPP, ITC, Horizon Wind, Power Distribution Utilities in California, Turkey, Central America.• Led projects that solved complex electric utility transmission and distribution challenges globally. To mention a few: evaluated New York state’s long-term power transmission plan, solved power distribution grid challenges, in California, Turkey, Central America. • Led projects to interconnect large scale renewable power generation to the electric transmission grid; to mention a few, (i) led the project to maximize the export of power transmission from the world’s largest wind farm, 735 MW (ii) led various transmission projects to interconnect wind power generation to US power transmission grid.

Developed the Energy storage system requirements for shipboard power systems (Microgrid) supplying pulsed power loads (Microgrid shipboard power system)

Responsible for developing a software tool for Design of Voltage Regulator, which performs electrical design calculations, outputs the instructions to manufacture and the list of materials to be procured by the manufacturing facility.