Prashanth Shet S Email & Phone Number

Mangaluru, Ka, In

Mangaluru, Karnataka, India

▪ Strategic planning to beat competitors across various market segments based on the geographical potential. ▪ Successful execution of strategic plans resulting in a growth of 15% on a Quarterly average sales ▪ Responsible for planning and designing marketing activations for each quarter of the year ▪ Focused on maximizing impact as the Custodian of Pan Karnataka Sales Force Automation, proactively track and monitor sales force metrics, ensuring the sales team consistently meets and exceeds company standards ▪ Successful launch of new brand in South Karnataka. Registering 9% market share during the inaugural month of launch & 20% market share in the subsequent quarter ▪ Proactively initiated new gifting mechanism to CSM’s, thereby making it beneficial for the CSM's to enroll themselves with IBPL for promotion activities ▪ Strategized approach to 'Project Hosanagar' - A localised tailor-made approach to win over the competition by activating the levers of exploring feeder potential and recruiting the rural consumer to IBPL brand portfolio ▪ Regular market research to attain consumer as well as trade insights ▪ Mentoring sales team regarding marketing approach to build brand rich outlets

Mangaluru, Karnataka, India

▪ Execution of all customer marketing activation with M&E in the planned duration ▪ Key insights gained during the distillery visit of Scotland, inspiring me to create impactful on ground marketing activities ▪ Responsible for planning and designing marketing activations for each quarter of the year ▪ Focused on maximizing impact as the Custodian of Pan Karnataka Sales Force Automation, proactively track and monitor sales force metrics, ensuring the sales team consistently meets and exceeds company standards ▪ Lead efforts to gain market share for key brands for the geography handled. ▪ Experienced in strategic and ad-hoc sales plan based on relevant factors ▪ End-to-end management of activations specific to geography handled ▪ Regular market research to attain consumer as well as trade insights ▪ Mentoring sales team regarding marketing approach to build brand rich outlets

Mangaluru, Karnataka, India

Execute merchandising and promotional programs as per national and regional marketing strategies. ▪ Operating in wider geographies handling a team of six Executives ▪ Responsible for the brand wise / segment wise sales volume achievement in the territory ensuring growth over a given period. ▪ Created new markets for various segment with our brand portfolio ▪ Maintain the overall distribution of the brands SKU wise by ensuring the availability and driving WOD. ▪ Responsible for training and development for all third-party employees, with an eye for extensive team building prospective. ▪ Locally conducting trade meets to make a better understanding to the customers about the brands and its key features. ▪ Engaging in frequent market survey as to ensure the brand awareness is intact and growing. Consistent engagement with the trade managers to understand the consumer behavior

Mangaluru, Karnataka, India

Responsible for the brand wise / segment wise sales volume achievement in the territory ensuring growth over a given period. ▪ Manage the new product launches in the region. ▪ Maintain the overall distribution of the brands SKU wise by ensuring the availability and driving WOD. ▪ Responsible for training and development for all third-party employees, with an eye for extensive team building prospective. ▪ Locally conducting trade meets to make a better understanding to the customers about the brands and its key features. ▪ Engaging in frequent market survey as to ensure the brand awareness is intact and growing. ▪ Consistent engagement with the trade managers to understand the consumer behavior

Bengaluru, Karnataka, India