Launched a lifestyle brand in the D2C space where the ethos of thebrand is to highlight and blend Indian art cultures in categories likeoversized wearables, Khadi and Home & DecorInitiated the 0 to 1 journey by scaling the revenue at MOM 75% growthExecuted the brand GTM through select SKU’s and launched biweekly dropsGarnered 10 lakhs+ organic reach on socials with the follower count of 8K+In just 2 months, multiple reels went viral with viewership of 600k+Procured, designed and produced high quality fabric and ceramicmaterials for end productsMaintained the CAC below 25% during growth stage for performance marketing at an RTO rate of 8%

First Person in the Marketing and Branding team!Directly working with the founders for Brand developmentLeading a team of designers, motion graphic artists and writers

Script development for Creative Youtube VideosStoryboard creation with the design and animationteamWorking on Notion for managing a team of 18freelancers.Using Google analytics for Youtube search.Brainstorming with the team for creating scripts on the latest topics.

On-Face anchor, handling team, coordinating withvarious members, and maintaining cross-functionalworking space.Using Microsoft Excel to manipulate and analyze data.Youtube production on latest topics and looking into allnuances of Pre and Post-ProductionWorking on yearly, quarterly, and monthly media plansto strategize, implement, and actively manage channelsacross digital domain.Generating Creative Content as per the niche for theclient.Social Media Platform Handling and brand advisory rolefor clients.Scaling of Services/Products in the e-commercesegmentWorking with Design and Content team for Creatives.

Developing SEO-optimized content.Cross Functioning with the Design team for creatives.Handling a team of 4 junior writers for On-PageContent.Using Google Analytics and tools for better ranking.Developing Brand Strategy for clients (b2b)

From Script Creation to Voice modulation, narratingstories, anchoring the show Yuvavani, and selectingsongs as per the genre.Brainstorming and coming out with creative jingles for the show and broadcasting them live for the Ahmedabad-Vadodara channel.