Prashanth Meka Email & Phone Number

Toronto, On, Ca

Toronto, Canada Area

- Business transformation for clients in banking, insurance, lending, retail, e-commerce, CPG, hospitality and high tech through impeccable client servicing- Building versatile high-performance teams- Drive thought leadership at the intersection of technology and business processes- Ideate and spawn new product ideas

Toronto, Canada Area

Work:- Built a comprehensive team of digital marketers across channels including search, social, email, content and web.- Delivered digital marketing services to B2B clients and significantly improved their demand generation programs- Developed the business pipeline by pursuing and converting new clientsPortfolio:- Marketo-based digital marketing and marketing automation for a leading healthtech company- Hubspot-based digital marketing and marketing automation for a platinum ERP company- Pardot-based digital marketing strategy and operations for a rapidly growing IT services company- Digital revamp of a technology services company

Hyderabad Area, India

- Built the marketing program with the backbone of content marketing- Setup an inbound marketing program through drip campaigns and marketing automation- Increased brand awareness through social media outreach and digital PR- Drove search rankings through targeted long-tail keyword optimization

Hyderabad Area, India

Summary:We build awesome speech technologies such as Text-to-speech, Speech Recognition, Voice Biometrics, etc.These technologies are built on a variety of platforms such as cloud, on-device (mobile and laptop), telephone lines, etc. and service industries including telecom, media, call centers, e-commerce, IoT and such like.- Grew and diversified the client base internationally- Grew the service line portfolio- Expanded and built a great team

Hyderabad Area, India

Summary:Created an entrepreneurial ecosystem, and a sustainable incubation modelAccomplishments:- Grew the incubator from 10 startups to 35 startups; from 10,000sft to 25,000sft; from a portfolio of 5 funded startups to 12.- Built a complete ecosystem – startups, investors, mentors, pilot customers, service providers, hiring and infrastructure- Put our incubator on the national map through partnerships, media relations, events, digital marketing, etc.- Raised funds from the government as well as the industry- Facilitated massive growth in revenueResponsibilities:- Create a pipeline for high-potential startups through outreach activities- Supporting incubated start-ups through advisory services, funds and knowledge network- Chart strategy and engagement models of incubation center- Develop revenue streams and expand current revenue streams to build a sustainable business model- Manage P&L

United Arab Emirates

Summary:Piloted experimental campaigns to develop processes for always on, retention-focused and measurable marketingAccomplishments:- Drove more than 6 million app downloads over 4 months- Reduced cost-per-download from $0.28 to $0.07- Reduced retention cost of low-end consumers by 97% while increasing their traffic exponentially- Optimized SEM to reduce CPC from $0.27 to $0.13Responsibilities:- Campaign planning and execution across owned, earned and bought media.- Mobile display marketing- Target setting, measurement and optimization- Digital content marketing- SEM- Training and expertise building

Middle East & Africa

Summary:Planned and executed tactical marketing in channel sales as well as brand communications with an annual budget of $8 millionAccomplishments:- Increased efficiency of channel investment by 21%- Spearheaded a retail revamp project across 7,500 outlets for a $1 million project- Negotiated deals with media outlets to reduce campaign costs by 4%- Increased digital traffic by 65%- Boosted sales of underperforming products by 100-400% through new customer marketing processesResponsibilities:- 360 campaign planning and execution in North Africa- Product launches- Service marketing- Agency management- Retail segmentation and spend optimization- Channel marketing operations and merchandising- Budget planning

Greater New York City Area

Summary:Conceptualized and executed client campaignsResponsibilities:- Managed clients across entertainment, finance, health and sports industries- Market entry strategies- Retention marketing- Execution of activation campaigns across the US- 360 campaign planning and delivery- Event management- Publishing

Mba, Business Administration

Activities and Societies: Entrepreneurship Club, Media Club

Ma, Journalism

Activities and Societies: Cultural Association of India Graduate Assistant, Life Sciences Research Week Webmaster, Cultural Association.

B. Tech., Computer Science And Engineering

Activities and Societies: Cultural Representative, Student Council Editor, Echoes (college newsletter) Editor, Interface (college.

Education record