Prashanth Rajkrishna Rajaratnam Email & Phone Number

Western Province, Sri Lanka

Sri Lanka

Country Manager is to oversee, hire and manage a team of sales, customer success, partnership, and support executives to drive customer acquisition and success of Better HR software in the Sri Lanka market.2022: Launched in May, Opened Sri Lanka office in December and Acquired 19 clients by December.2023: Expanded to a 10-member team and Reached 81 clients by December.2024: Surpassed 100 clients by May.2024: Cash flow positive.

Sri Lanka

Develop the annual, quarterly sales and marketing plans to achieve business goals.Prepare and manage monthly, quarterly and annual budgets for the sales & marketing.Craft strategies for sales & Marketing teams, including corporate wellness, digital, advertising, communications and creative.Identify opportunities and strategic business partnerships to reach new market segments locally and internationally to expand market share.B2B Partnerships to provide ayubo.life services and digital solutions to Hospitals, Labs, Insurance, Telecom Companies and other segments.Work closely with the Ad, Digital & PR agencies.Identify customer segments to generate information on services, packages, facilities and prices to customers and potential new customers.Ensure new customers adopt the products through innovative marketing activities.Tracking the sales and marketing activities on a monthly basis.Improve revenue through marketing initiatives and regular marketresearch on prices and services.Manage product profitability. Develops appropriate CSR activities in line with the brand.Understanding of the market competition, with reference to acquisitions, pricing changes and new products and features.

Sri Lanka

Oversee the strategy and the development, creation and execution of overall local marketing plans, go‐to‐market activities, and communications efforts to acquire, engage and retain subscribers for iflix in Sri Lanka and in the Maldives. Leading branding/ awareness and partner marketing efforts, as well as responsibility for content and creative for digital/CRM and trade marketing activities in close coordination with the regional teams in order to grow the business locally.- Member of founding team at iflix Sri Lanka and The Maldives. - Building and maintaining a highly efficient team of marketing professionals and working towards maximum output.- Increase brand awareness by creating, implementing and managing innovative marketing campaigns across 360 degree marketing channels. Responsible for ensuring that brand messaging resonates with current and potential new subscribers.- Drive the social media and PR footprint, engagement and perception of the brand in the local market.- Apply ROI and data driven methods to marketing activities and ensure subscriber acquisition and retention targets are in line with annual KPI and business priorities.- Monitoring of local marketing trends, market research, product and content data, while keeping a close eye on competitive products in the local marketplace.- Executing and managing successful commercial partnerships (integration, launch, and ongoing relationships & promotions) including Dialog Axiata PLC, wow.lk, Singer Sri Lanka, Coca Cola, Dominos and Dhiragu Maldives.- Management of iflix and content partner brands locally and ensure that 3rd party partners are able to embed iflix and content brand guidelines across various touchpoints and campaigns.- Develop and grow active relationships with stakeholders across various partnerships and media owners, and other marketing vendors to ensure delivery and quality performance of all marketing activities.

Sri Lanka

In 2015 i was nominated as one of the Five FIFA Referees to represent Sri Lanka and Officiated International matches in the Asian Region.Part of FIFA/AFC Elite Fourth Official panel. During this period officiated Number of matches appointed by FIFA and AFC. FIFA World Cup Qualifier.Asia Cup Qualifier.AFC Champions League.AFC Cup.Inter National Friendly.Passionate Football Referee for the love of the game. Highly respected referee in the local leagues and had a 10 year football referee career in Sri Lanka. 2016 – 2017 Cargills FA Cup Final.2016 – 2017 Dialog Champions League Tournament Best Referee.2015 - 2016 Cargills FA Cup Tournament Best Referee.2015 – 2016 Dialog Champions League Final.

Sri Lanka

Set up trade marketing regional plans to reach sales goals and brand specific goals. Liaised with sales support to ensure sales support activities were implemented in a timely manner and a customer-oriented manner. Formulated regional visibility plans which included retail, trade, flagship and modern trade visibility. Continuous tracking of competitor activities regionally. Supported sales activities regionally through effective, efficient &innovative ideas resulting lead generation, customer engagement or salesgeneration. Brand visibility enhancement through own retailer, regional public properties or any other relevant medium.

Sri Lanka

My main responsibilities comprise building the National and Sports Marketing image with brand management activities including strategic planning, sponsorship negotiations, brand activation's, regional marketing, media / journalist coordination budgeting and implementation. Handled main events are Chogm 2013, International Youth Forum, Dialog Staff Awards, Dialog Staff Convention, Deyata Kirula, Independence Day, Sinhala Tamil Avurudu Festival, Vesak, Kandy Perahera, Kataragama Perahera, Nallur Festival, TNL on Stage, IIFA Awards Sri Lanka 2010, 10 Year Celebration in Jaffna and Arash Live in Concert.Handled Sports Sponsorship's are Sri Lanka Cricket, Sri Lanka Rugby, A-Division Club Rugby 7’s/League/Knock-Out Tournament, Golf, Regatta, Schools Cricket Big Match Season, Dialog Champions League Football Tournament, Volleyball President Gold Cup, International Schools Sports Events and Sea Swim.

Sri Lanka

Drive 360 based activity plans to be efficient and effective by working closely with brand and regional teams to understand the brand and business case to deliver efficient and cutting edge marketing/communication strategy. Adhering to project timelines and budgets, ascertaining methods and providing critical suggestions on strategies to enrich brand depth and meaning, in addition to identifying prospects for future enhancements and addressing shortcomings.Handled main campaigns are World Cup wishing campaign “Bring the Cups Back Home”, Dialog Sathkaraya Thematic Campaign, Mama Dialog Thematic Campaign, Ottudha Best Value Campaign, Postpaid and Prepaid Tariff Revised Launch (2006, 2007, 2008 & 2009), Blaster Postpaid Package, 3G/HSPA Launch, New Mobile Phone Launch, MY10, Kit Tamil, Star Call, Family/ Kids Package, Senior Citizen Package, Ethera Methera Package, Government Service Package, Corporate Wishing Ads, and The Launch of Dialog TV.Evaluating overall results of plans in terms of turnover, profit & share of marketing volume in addition to planning for the future by attending press conferences, sports events, social events, trade show, and exhibitions. Managing research activities to assess business’ competitive strengths, weaknesses and opportunities. Leading and developing an effective team through communication, performance management, development plans and reward/recognition practices.

Sri Lanka

Sri Lanka

Sri Lanka

Sri Lanka

Master Of Business Administration - Mba, Business Administration And Management, General, On Going

Cim-The Chartered Institute Of Marketing, U.K.

Diploma, Diploma In Customer Communications, A

Diploma In Marketing Management, A

Education record

Activities and Societies: College Prefect Interact Club English Union Tamil Union Played Football For College