Conducted detailed analysis, generated insights and visualizations and published reports based on data. Defined and tracked key performance indicators for existing functions across the organization. Maintained and automated dashboards using Power BI for monitoring the performance of initiatives and campaigns. Collaborated with functional heads to identify opportunities for operational improvement and strategic decisions in respective functions based on data. Developed database objects including tables, views using SQL. Maintained status reports to provide management with updated information. Used Excel formulas to add necessary formatting to report spreadsheets and gained 25% reduction of overages. Designed a set of useful Excel macros that automated manual processes and increased the teams productivity by 20%.