EaseMyTrip is among very few consumer-startups in the world, that bootstrapped all the way till IPO & later even became a unicorn.EMT grew to become 2nd largest, without any external capital infusion and has remained profitable every year since last 13 years.EMT is also the fastest growing travel-company. From FY16 till FY20, EMT grew at 47% CAGR. Due to its no convenience-fees strategy, EMT has been growing via word of mouth.

Profoundly is a social/dating app, with users in the Philippines and America. We believe humans are more than images. We have served 62 million users

Delivered analytics for internet credit card acquisition. Annual $13 million marketing budget- Employed changes in product resulting in 100% increase in bookings within 3 months - Conceptualized “Flexi Card”, new product to increase response and activity for bookingAnalyzed Risk strategy for Prime DM acquisition, worth $750 million annually- Diagnosed and improved relationship response rate, leading 18% increment in response-rate- Optimized credit-limit by profitability while controlling for unit loss rate, leading to a line-test

Prepared marketing strategy for credit limit increase. Campaigns with $1 billion annually- Led team of 5 people to build a response-model, increased response by 30%- Conceptualized marketing-tests to generate 15% response lift worth $50 million annuallyAnalyzed financials of online-account-servicing and e-mail- Recommended online account servicing usage, worth savings of $10 mm annually- Analyzed adding email address field in credit card application form, worth $7 mm annually