Entrepreneurship + Coffee! You know where this is heading.After spending over 2 decades in the technology + digital + social media space, I have comparatively ventured into a “not-so-technology” world of coffee! No! Not for a moment, am I suggesting that there no technology in coffee or anything like that. In fact, on the contrary, there is a bit much. At times, a little unnecessarily so! But on the whole, the estates, the beans, the processing, the grinding, the aroma, all make the world so real! BeanSong is a labor of love. Not only because, I love coffee, but I want the world to enjoy it, the way it ought to be - one amazing cup at a time!A few highlights, thus far:• I have also spent the past couple of years developing a cognitive search based analytical engine that analysis purchase patterns and buying behaviour for eCommerce and Healthcare. The app helps consumers choose & buy better!Prior to that...• Customer retention management: I have put together a social led customer retention retail solution where an innocuous question from a consumer was looped into a sales funnel and from there on, becomes a part of a program where he/she contributes to insights on products, pricing, distribution etc.• Relevance through engaging executions: I created a unique experiment where a supermarket chain, not known as a destination for Valentine’s Day, saw a whole new level of engagement thanks to a ‘5-part-interactive-film-campaign, where the audience, helped the main protagonist, a 50 something year old, woo his wife on Valentine’s, all over again. • I specialize in developing strategies for brands in the digital space and have also led the creative team mentoring and nurturing them. Ask me about: An ORM solution I put together for one of the larger snack brands or how I helped amplify ATL communication for a leading water brand online, or my learning on snacking habits in the country.Specialties: Digital Strategy, Digital Marketing, Social Media Marketing, Advertising, Communication, Branding, Visual and Interactive Design, Content Architecture. Brand Identity, Interactive films, Data Analytics, Apps, UI/UX,