Marketing Manager
Current★ Built a high-performing marketing engine: Achieved a 33% increase in social media followers, a 35% rise in website traffic, a boost in organic traffic from 10% to 50%, and a 30% uptick in web clicks.★ Enhanced website authority: Improved the authority score from 27 to 30 within 8 months through effective on-page SEO strategies.★ Generated significant revenue opportunities: Created $2 million worth of opportunities through strategic marketing initiatives in the last 8 months.★ Led successful event participation: Managed budgets, logistics, staffing, and booth design for major events like Bio-IT World and BiotechX across the US, Europe, and APAC. Tracked event success through lead data and post-event follow-up.★ Social Media Marketing (LinkedIn): Develop a strategy to boost brand presence with engaging content. Analyze performance to optimize content and foster audience interaction.★ Lead Generation & Demand Marketing: Utilize existing marketing tools to optimize lead nurturing and qualification. Develop new lead generation strategies (webinars, whitepapers etc.). Collaborate with sales for lead quality and effective follow-up.★ Website Optimization & Paid Advertising: Analyze website data to improve SEO and user experience.Manage SEM campaigns (Google Ads, LinkedIn Ads) for targeted traffic. Track performance metrics to optimize ad spend and effectiveness.★ Additional Focus: Collaborate with internal teams for aligned marketing efforts.Stay informed about industry trends and competitor landscape. Develop relationships with media outlets for brand exposure.