I currently manage Performance Marketing, Product Marketing, and Brand Building across four key verticals.Real Estate: Building brand awareness for our luxury portfolio and generating sales-qualified leads through digital marketing channels.F&B: Driving awareness for new incubations in our offline campus, increasing sales on Zomato/Swiggy, and boosting footfall at our restaurants.Fashion: Elevating brand awareness for all new incubations that we onboard to the campus.Experience: Overseeing monthly ticket sales, increasing campus footfall, and enhancing brand awareness through influencer marketing, third-party vendors, and digital channels.Overall, I oversee the entire digital portfolio.

My expertise lies in building and optimizing digital marketing campaigns that drive high-quality traffic, sales, and revenue.Using a data-driven approach and a keen eye for detail, I analyze performance metrics to identify opportunities for optimization and improvement. I have a deep understanding of the D2C customer journey and use this knowledge to create campaigns that resonate with target audiences and drive conversions.

Creating and executing effective CRM strategies that drive engagement, retention, and revenue.My expertise lies in developing targeted messaging and campaigns that speak directly to customers' needs and preferences at each stage of the customer journey. Through segmentation, personalization, and automation, to build long-term, profitable relationships with their customers.Using data-driven insights, I optimize campaigns to drive maximum impact and ROI. I have experience managing CRM programs across a range of channels, including email, SMS, push notifications and Whatsapp

Setup inbound and outbound marketing strategies from scratch, building brand strategy, paid marketing strategy, SEO for the US & Europe market for higher engagement rates.Setup overall Sales CRM, Lead funneling, Pre-sales CRM to nurture leads through robust email-marketing automation campaigns and promotional offers to convert high MQL and SQL.Conversion-oriented LinkedIn lead generation strategy with copywriting and A/B testing strategy leading to direct interaction with company’s decision-makers & help reduce sales cycles. Designed & built websites on No-code platforms for quick understanding of user behavior, competitor website, and product analysis, rebranded with new designs, and built on Webflow.Operating with cross-functional teams to establish growth strategy, understand industry trends and insights, and share learnings across the organization to fuel marketing and product improvement.

Developed, strategised, executed, and optimised ( SEM & SEO ) and other online media initiatives such as display advertising and retargeting campaigns ( CPA & CPM )Developed robust email campaigns, optimised email copy, email sequence, and automation through A/B testing that improved the average open rate from 7% to 35%Developed ASO strategy to rank the app both in play store and app store and helped in community building for organic ASO and content creationWorked with cross-functional teams to establish growth strategies and help in product improvement and develop monthly strategies to improve overall performanceBuilt & designed business collaterals and landing pages using creatives tools like Sketch / FigmaCreated weekly performance reports to analyse campaigns for optimisation and A/B tested ideas that translate into actionable items to deliver business results

Looking after B2C and B2B Growth and working on AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral - Revenue)Outbound Marketing - Market research, created target groups & built pre-sales lead for outreach in the EU and the USA. Continuously enriched the pipeline and supported the sales team with marketing collaterals, engagement plans, website landing pages, webinarsInbound Marketing - Created content calendar, strategy plan, launched campaigns that optimised SEO keywords to rank higher, and actively engaged on social media to create brand awareness.Developed WordPress websites which got us 70% more unique users and setup workflow triggers and email automation based on user behavior on the websiteManaged all social media channels to build a customer base, including community engagementConversion-oriented social media marketing that helped in conversion rates with new copywriting strategy and helped in prioritising growth channels & identifying accurate target customers

Worked on Pre-engagement & Lead acquisition strategy. Was part of the client call to understand client requirements and perspectiveCreated a list of 8000+ qualifying marketing leads and catalog findings to CRMSetup Email marketing campaigns with automation for the USA and Europe marketPerformed SWOT analysis to identify the target market, market condition, customer behavior, industry trends, and competition