Prasid Pathak work email
- Valid
- Valid
- Valid
- Valid
- Valid
- Valid
Prasid Pathak personal email
- Valid
- Valid
Prasid Pathak phone numbers
I live for growing businesses. And teaching people how to grow. As a 5-time CMO, I've noticed a pattern: revenue teams often struggle to measure marketing efforts granularly from ad impression all the way to retained customer. Marketers are told to test everything, but don't learn how experiment design can *accelerate decisions.* I've helped dozens of startups and scale-ups build fast and flexible revenue tools stacks. I've helped them build the right data backbone so they can measure the impact of their work with granularity. Most importantly, I've helped many of them 2X and 3X revenue. I'm currently fractional CMO at XetHub (named one of the top MLOps tools of 2023) and a growth consultant at Booksy (the world’s largest Beauty Booking Marketplace). I also advise/invest in other startups. I've previously consulted with Twilio (NYSE:TWLO), YC-backed Scribd, MIRROR (acquired by Lululemon), and a dozen more. Before I started consulting, I was Head of Marketing including Codecademy (acquired by Skillsoft), Bloc.io (acquired by Thinkful), and Kno (acquired by Intel) as well as Director of Marketing at SoFi (NYSE:SOFI).As a consultant I have:- Reorganized revenue teams to dramatically improve CAC and accelerate growth, focusing on demand gen, conversion, automation, and analytics - Built-out marketing teams: helped CEOs hire new VPs of Marketing, Directors of Product Marketing, Dir of Demand Gen, Dir of Rev Ops, and IC roles - Led engineering projects around product-led-growth, built sales automations and processes, and lead strategic initiatives to enable finance and customer success- Driven launches of new channels including Paid Social, TV, Direct Mail, and Affiliates- Led teams through major rebrands and product strategy shiftsMy experiences cover analytics, operations, growth, acquisition, product marketing, brand creative, and community engagement. In my spare time, I love blogging and hosting a podcast about marketing, coding, and planning my next trip with my wife Aisha.
-
Fractional CmoBoardroom Styling LoungeNew York, Ny, Us
-
Revops ConsultantSiriusxm Jun 2024 - PresentNew York, Ny, UsHelping the B2B Marketing team work with sales to increase revenue impact, and better measure that impact -
Fractional CmoHearth May 2024 - PresentNew York, New York, UsHearth is the #1 home organizational system for busy families. It's already in over 10,000 homes, and was recently named one of Time's Best Inventions. -
CeoAirframe Labs Feb 2023 - PresentNew York City, New York, UsWe've helped: Twilio, Booksy, SiriusXM, Coding Dojo (acq. by Colorado Tech), MIRROR (acq. by Lululemon), Pencil, Interview Kickstart, Scribd, Dataquest, XetHub, Hearth Display, and more.So what sets us apart?- Revenue architecture / systems thinking - deep experience with of how you build a repeatable revenue machine - First-principles approach - a founder made told me that our first-principles approach is what set us apart. He said we focused on the system as a whole and we focused on outcomes that really move the needle for the business. - Deeply technical - ready to get into the tools ourselves. Not dependent on anyone- Obsession with shipping velocity - we put a ton of pressure on ourselves to ship improvements fast and often so that every week the machine is getting stronger -
Advisor And/Or Revenue Strategy ConsultantMultiple Companies Dec 2018 - PresentHelping startups in a formal advisor capacity and/or providing marketing strategy and marketing consulting services, including:Twilio Segment ($29B valuation)MIRROR (acquired by Lululemon for $500M) Coding Dojo - Growth StagePencil - Seed StageInterview Kickstart - GrowthGrowth stage company in FinTech -
Growth ConsultantBooksy Jun 2023 - Aug 2024Chicago, Il, UsBooksy is like Square for Beauty, powering online bookings and payments for 400,000 beauty pros. Over 150M appointments/year.When I joined, Booksy was already quite successful: global team of 500+, a marketing team of 40+, tons of organic growth. Reporting to Booksy's Global Head of Marketing and later to the CEO, I helped in 5 areas:- drove experiments to better nurture and convert cold leads via email, SMS, and in-app, resulting in a substantial revenue lift- launched completely new channels including organic Reddit, YouTube Influencer, and Direct Mail - helped Head of Marketing interview and onboard many team leads; coached other team leads- helped build a culture of growth and measurement, including experiment design, building reporting dashboards, and building a growth forecast model -
Fractional CmoXethub Nov 2022 - Dec 2023Seattle, Wa, UsXetHub, backed by Madrona, is like GitHub for machine learning, and was recently acquired by Hugging Face. When I joined XetHub they were less than 15 people, had just raised their Seed round, and needed to go-to-market fast. We worked with the team to map both a product-led and sales-led customer journey. Then we got to work building: buying tools, implementing them, and then operating the funnel. In just three months, we took XetHub from a standing-start to a sales-led go-to-market motion that was firing on all cylinders. Next, we layered-in a product-led motion as well. This included paid ads, landing pages, in-product onboarding journey, product webinars, marketing and sales automation, and analytics. And we did it without the expense and delay of having to first recruit and onboard an in-house marketing, sales, and rev ops team. -
Fractional CmoCoding Dojo May 2020 - Jun 2023Bellevue, Wa, UsCoding Dojo is one of the largest bootcamps in the world and has helped thousands of students learn the skills to pursue more fulfilling careers as software developersWhen I joined Coding Dojo they were a bootstrapped, 200 employees, high-ticket price online training program. They had a marketing team of 10, a sales org of 20, and was a very substantial amount on paid ads each month.Over the next two years we dramatically increased revenue and got acquired by Perdoceo Education. A few specific areas we focused on to drive growth:- intense focus on the hand-off between marketing and sales - fixing processes, implementing tools, and adding automation. The result was faster speed-to-lead times and higher win-rates.- a much more robust data-backbone - redesigning sales processes and how we used the CRM so we could give marketing faster and more granular data. This enabled us to increase paid spend dramatically and reduce CACs at the same time.- Better storytelling - constantly iterating on product webinars, landing pages, FAQs, and ad creative to tell better stories and dial our messaging into customer pain points -
Sales And Marketing Advisor [Consultant]Pencil Dec 2020 - Dec 2022San Francisco, UsPencil is an online collaboration app for teaching, like Zoom but tailor-made for online education. Founded by alumni of Facebook and Google, Pencil was recently accepted into Y Combinator and selected as one of the top 10 out of 200+ companies in ASU GSV's startup competition. -
Partner Marketing [Consultant]Twilio Jun 2021 - Jun 2022San Francisco, California, UsLeading partner marketing strategy for strategic tech partners like AWS and Snowflake as well as all ISVs -
Growth Advisor [Consultant]Interview Kickstart Dec 2020 - Nov 2021Wilmington, Delaware, UsInterview Kickstart is a platform that helps engineers prepare for technical interviews at Tier 1 companies -
Chief Marketing OfficerEasyknock Apr 2019 - Apr 2020New York, Ny, UsEasyKnock raised $215M to disrupt the home equity loan market the way SoFi disrupted student loans. + 2X revenue in first 6 months through hands-on ramp-up of paid search/social while iterating on lead qualification engine, revenue ops, conversion optimization+ Implemented server-side conversions, pushing SQLs and Opportunities from Salesforce back up into Facebook and Google, resulting in 23% improvement in CAC+ Drove revenue ops projects to improve sales team's speed of touch, resulting in 20% improvement in Cost/SQL+ In addition to core channels, led experimental channels including 2 broadcast TV commercials, direct mail, and radio -
Growth ConsultantMirror Dec 2018 - Apr 2019Mirror is your nearly-invisible interactive home gym. Acquired by Lululemon. Drove efforts related to product analytics and lifecycle marketing pre-launch, as well as initial go-to-market. Supported retail store launch, out of home, podcasts, Superbowl campaign, Oprah Gift Guide, and Holiday influencer campaign.
-
Head Of MarketingCodecademy Sep 2016 - Dec 2018New York, Ny, UsCodecademy has helped 50 million people learn to code. Backed by Y Combinator, Kleiner Perkins, Union Square Ventures, and Richard Branson.+ Founding executive responsible for leading growth & marketing+ Led go-to-market for new product initiatives, drove company strategy with CEO, & managed strategic partnerships+ Established & led a multitude of goal-setting and revenue forecasting frameworks to help the company grow and scale over time+ Doubled revenue in year one and tripled revenue in year two through focus on lifecycle marketing, conversion optimization, and pricing experimentation+ Lead the transition of brand, product, and pricing from free self-guided courses to paid higher-touch career certifications -
Head Of Revenue, Bloc Coding BootcampChegg Inc. Dec 2013 - Sep 2016Santa Clara, Ca, UsBloc.io (acquired by Chegg) was the largest online coding bootcamp. + Scaled revenue from six digits to eight digits in ARR in 2 years+ First business hire (employee #19)+ Created new category for *online* bootcamps, paving the way for Hack Reactor Remote and Lambda School+ Hired and mentored team of 5 marketers and 5 inside sales reps+ Build and rebuilt mar-tech and sales-tech stack to develop the highest-converting funnel in the industry -
Director Of MarketingSofi Jul 2012 - Dec 2013San Francisco, California, UsFin-tech unicorn. Today SoFi offers student loans, mortgage loans, personal loans, wealth management, and more. + Paid Acquisition: Managed paid search, paid social, and display. Launched affiliates and direct mail. Because SoFi wasn't available at 99% of universities, traditional paid acquisition targeting proved challenging. We got creative with channels and targeting to help the business scale.+ Referral Program: To give SoFi's "community-powered" brand real teeth, we developed community programming such as the much-written-about members-only events. We paired this with a powerful refer-a-friend program. The result was SoFi's single best acquisition channel. + Affiliate Program: Developed program to acquire customers through partners including partnership with Princeton Review -
Marketing ManagerRafter, Inc. Aug 2010 - Jul 2012San Mateo, Ca, UsTextbook e-commerce marketplace backed by Norwest Venture Partners and Storm Ventures. Pivoted to become an ecommerce and retail platform for university bookstores. + Campus Ambassadors: Developed a scalable & measurable peer-to-peer ambassador program model. Recruited, trained, and managed regional community managers and over 75 ambassadors focused on deepening penetration on their campuses. + Affiliates: Hunted, closed, and nurtured non-traditional affiliate partners such as national honors societies, professional business fraternities, and others. + Social Referrals: Developed & tested social-shopping experiences leveraging in-house developers and outside vendors to optimize share-rate on social channels and conversion to net new revenue. -
Senior Manager, Field MarketingMicrosoft Jul 2006 - Jul 2010Redmond, Washington, UsAs part of the Public Sector GTM team, I worked closely with field sales, inside sales, and sales ops. I led GTM for Microsoft's first-ever DTC ecommerce store.I also led the student-version of Microsoft's best-in-class developer evangelism Microsoft MVP program.My work cut across Microsoft's entire product suite including Azure, consumer online services, Office, dev tools, XBox, and (who can forget) the Zune mp3 player. :) -
InternMerrill Lynch Jun 2004 - Aug 2004New York, Ny, Us -
Congressional InternU.S. House Of Representatives Jun 2003 - Sep 2003Washington, Dc, Us
Prasid Pathak Skills
Prasid Pathak Education Details
-
University Of California, Berkeley, Haas School Of BusinessBusiness Administration -
Northwestern University - Kellogg School Of ManagementMarketing Fundamentals
-
Jakarta International School
-
Plano West Senior High
-
University Of California, BerkeleyBusiness
Frequently Asked Questions about Prasid Pathak
What company does Prasid Pathak work for?
Prasid Pathak works for Boardroom Styling Lounge
What is Prasid Pathak's role at the current company?
Prasid Pathak's current role is Fractional CMO.
What is Prasid Pathak's email address?
Prasid Pathak's email address is pp****@****ofi.org
What is Prasid Pathak's direct phone number?
Prasid Pathak's direct phone number is +135228*****
What schools did Prasid Pathak attend?
Prasid Pathak attended University Of California, Berkeley, Haas School Of Business, Northwestern University - Kellogg School Of Management, Jakarta International School, Plano West Senior High, University Of California, Berkeley.
What are some of Prasid Pathak's interests?
Prasid Pathak has interest in Politics, Science And Technology, Education, Economic Empowerment.
What skills is Prasid Pathak known for?
Prasid Pathak has skills like Start Ups, Social Media, Entrepreneurship, Marketing, Event Management, Public Relations, Product Marketing, Product Development, Management, Community Outreach, Product Management, Leadership.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial