INSIA is a No-Code self-serve business operation, management, and analytics platform that enables users to make fast and smart data-driven decisions through guided search and automated AI-curated insights!

Created, Managed & Owned WNS proprietary big data analytical platform Brandttitude (Domain infused data integration and analysis automation platform)Built Insight as a platform offering for varied industries and functions through following configurations of base platform of Brandttitude -o Brand Performance Analytics for Consumer Product Goods vertical (Integrated Analytics on Retail POS, Brand Health, Macroeconomic, Shipment, House Hold Panel and Media Data)o Campaign Analytics for Retail vertical (Integrated Analytics on Mobile Application Download, Campaign and Customer Data)o Procurement Analytics across verticals (Integrated Analytics on Spend, Vendor, Contract, PR and PO data)o Brand Sales and Sales Planning Analytics for Healthcare vertical (Integrated Analytics on Brand Sales (IMS), Prescription, Sales Call, Marketing, Campaign and MR ops data)o Customer Journey, Policy and Claims Analytics for Insurance vertical (Integrated Analytics on Customer, Complaint, Policy, Claims and Telephony data)o Customer Analytics for Banking & Financial Service vertical (Integrated Analytics on Customer, Product offering and Digital data)o Collection & Billing Analytics for Energy & Utility vertical (Integrated Analytics on Usage, Customer, Billing and Collection data)o Contact Center Analytics across verticals (Integrated Analytics on CMS, Customer, Transaction and Interaction data)

Product Manager - Brandttitude; Cloud provisioned analytical product which automates data ingestion, integration, processing and analysis. Tested waters with CPG & Retail industry where in the platform measured Brand (CPG Products) equity in the market by bringing together data from disparate data sources such as Primary Market Research (Brand Health Study), Retails Store (POS), House hold Panel, Company shipment and Macroeconomic to provide integrated insights to power informed and impactful decision making !

Consulted Scottish Utility company based in Glasgow.

Worked on multiple Process Improvement Initiatives with diverse teams. Worked extensively with data. Got American Society for Quality certification for Six Sigma Black Belt.

Brief stint with Project Management & Pre-Sales consultancy with Korea geography. Worked with diverse teams (especially sales and operations) across geographies.

Conceptualised ideas, created Business Models and developed Proof of Concept. Few of the ideas I worked on are listed below :-1. Advertisement based calling mobile application which subsidises call rates2. 3 D shopping portal3. Web/ Mobile based single stop information solution for tourists