Crafting Digital Customer Journeys to boost Organizational Growth

Drive Digital Acquisition and Self service products to help Kotak Securities become a leading Fintech player in capital market.

Responsible to effectively strategize, manage and supervise the organization's Digital Platform requirements to effectively drive digital sales.Along with digitisation of sales platforms and process across various lines of business ranging from B2C Equity, B2B Equity, Mutual Funds and Wealth Management. Which will build efficiencies and contribute towards top-line or bottom line of the organization.

Conceptualize, lead and manage all digital platforms along with SEO & Analytics practice.Primarily me and my team are responsible for improving user experience & user interactions (UI/UX) of all application by keeping up-to-date with market trends, application usage analytics and customer needs.

Managed digital marketing initiatives like Digital Campaigns, Corporate website, Mobile application, Social Media presence, Search (SEO & SEM) & Lead generation activities. Handled a 3 member team and help company meet there digital marketing objectives.Also actively participate in companies digitization objectives which impacts all stakeholders Customer, Distributor & Employee.

Managed all digital marketing initiatives like Corporate website, Mobile application, Social Media presence, SEO & Lead generation activities.

Was responsible for :Project management and ensuring delivery within time and budget constraints.Participate in Ideation, define user journey, wire-frame,creative & technical inputs for a project.Handling escalations form clients and internal teams.Estimate project man-hours and costs.Resource requirements, scheduling and vendor management.Streamlining the existing process with the internal teams and client.

Successfully performed the below mentioned rolls:Providing innovative & creative business solutions, as per client’s requirement.Spearheading the Project Delivery team & handling escalation.Manage Implementation of website development projects & digital marketing campaigns.Resource allocation & management.Streamlining the existing process with the internal teams and client.

Responsible for :Recruiting subject matter experts (SME’s) for the educational content development. Project planning and execution of the educational content generation process.Defined processes for the task assignment, payment generation, recruitment etc. Defined, implemented, monitored, and controlled SLA’s/KRA’s for the educational content providers.Taking feedback about an application from SME’s, focus group participants and communicating it to the development team. Coordination with the technical team for handling application issues.

Successfully performed the below mentioned rolls:Creating & providing innovative & creative business solutions, as per client’s requirement.Spearheading the project activities & designing time schedules.Implementing digital marketing campaigns for the clients.Streamlining the existing business process model and developing an offshore model.

Successfully performed the below mentioned rolls:Preparing & handling a Linux based project model for the organization.Monitoring various activities of data management and data analysis projects.Manage a team of 5 data entry professionals and 2 database administrators.Creating & analysing project status reports along with weekly reporting for the management.

Was involved in a Market Research & Product Design phase of a product.