Prasun Basu work email
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Product Managment - Brand Management - Sales - CDO !
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Chief Digital Officer (Cdo)Sobha Ltd.Bengaluru, Ka, In -
Chief Digital Officer (Cdo)Sobha Ltd. Oct 2021 - PresentBangalore, Karnataka, In -
Vice President Of Sales And MarketingSobha Ltd. Mar 2015 - Nov 2021Bangalore, Karnataka, InCurrently managing the Sales and Marketing for the mid-segment category of Sobha knows as Sobha Dream Series. Handling 4 key functions - Marketing, Pre Sales, Sales & Site administration. One of the most successful ventures of Sobha in the recent times and the first ever project to be fully developed using an on-site Precast plant - www.sobhadreamseries.comDeveloping the apartment rental services from Sobha called Sobha Acco - www.sobhaacco.comDeveloping the knowledge platform for internal as well as external stakeholders called Sobha Enrich - www.sobhaenrich.com
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Senior General ManagerSobha Ltd. Oct 2014 - Mar 2015Bangalore, Karnataka, InSet-up the entire segment from ground up with complete responsibilities of recruitment, team formation, collaborator alignment, brand identity creation, sales and marketing process setup and much more.
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General ManagerLodha Group Apr 2012 - Oct 2014Mumbai, Maharashtra, InPalava is a 4000 acre privately planned mixed use development situated next to Navi Mumbai and is positioned as the ‘City of Opportunity’. The city was officially launched in January 2014 across India and international markets with a marketing budget of over 25 crores and Mr. Amitabh Bachchan as the brand ambassador (www.palava.in)Complete accountability for ensuring the project lifecycle targets, profitability and marketing budgets of all projects in Palava primarily driven by the affordable housing brand – CASA by Lodha contributing to over 70% of the company’s volume contribution and ~40% of the value contribution.Category leadership position with 3 reporting brand managers from IIMs and XLRI, handling the portfolio of Palava projects including affordable residential, luxury residential, commercial & retail, school, golf club and experience centre. -
Deputy General Manager - Marketing And TechnologyLodha Group Apr 2010 - Mar 2012Mumbai, Maharashtra, InHandle the entire project lifecycle and profitability of the affordable housing brand – CASA by Lodha. The brand contributes to over 70% of the company's volume contribution and ~40% of the value contribution. Engaged in strategizing and deploying marketing plans to ensure monthly sales, product management, advertising & pricing at various stages of lifecycle of the brand, coordinating with internal departments and external agencies to activate print, outdoors, radio, web, online, POS and other mediums of communicationImplemented Sales Force Automation (a cloud based CRM tool) across Sales, Marketing and Pre Sales & Conceptualized and setup of the inventory management system in the organization.
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Product ManagerLodha Group Apr 2008 - Apr 2010Mumbai, Maharashtra, InManaged a product portfolio of 6 residential projects, 8 million sq ft valued at Rs 2860 crores. Responsible for profitability achievement through product development, pricing and inter-departmental coordinationConducted extensive market research of Dombivali region & township projects for the launch of Casa Bella and Casa Bella GoldSpearheaded a pan Mumbai tie up with Big Bazaar & Food Bazaar for CASA Carnival; with Chevrolet for ‘Save and Win Offer’Coordinated a Brand Equity research study with AC Nielsen for branded developers & customer profile research with IMRBEngaged in the set up of web & online marketing, loyalty, pre sales and market research functions within marketing team
Prasun Basu Skills
Prasun Basu Education Details
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Indian Institute Of Management BangaloreMarketing -
Bit Mesra Student-Industry Relations CellElectronics And Communication
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St. Xavier'S Collegiate School, KolkataJunior High/Intermediate/Middle School Education And Teaching
Frequently Asked Questions about Prasun Basu
What company does Prasun Basu work for?
Prasun Basu works for Sobha Ltd.
What is Prasun Basu's role at the current company?
Prasun Basu's current role is Chief Digital Officer (CDO).
What is Prasun Basu's email address?
Prasun Basu's email address is dg****@****ail.com
What schools did Prasun Basu attend?
Prasun Basu attended Indian Institute Of Management Bangalore, Bit Mesra Student-Industry Relations Cell, St. Xavier's Collegiate School, Kolkata.
What are some of Prasun Basu's interests?
Prasun Basu has interest in Apple Certified Logic Pro User, Corel, Painting And Working With Softwares, Sketchup Etc, Neundo.
What skills is Prasun Basu known for?
Prasun Basu has skills like Marketing Strategy, Marketing Management, Market Research, Team Management, Product Marketing, Strategy, Go To Market Strategy, Pricing Strategy, Brand Management, Crm, Advertising Management, Integrated Marketing.
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