Working as a Creative Director overseeing creative projects from concept through execution, ensuring each brand narrative is both unique and impactful, especially with a keen technical eye of the post production processes of the films.Served as the Creative Producer for the short documentary "What's the Film About?", which premiered at Vision du Réel in Switzerland, followed by screenings at the BFI London Film Festival and the International Documentary Film Festival Amsterdam (IDFA). His focus on the project among other things, was particularly on post-production, where his expertise helped shape the film’s final color presentation for international audiences.

Building and Spearheading a new media production house in the Middle East with the aim of creating socially relevant and impactful visual stories for a better future.Directed and written a film on the life of Asian immigrants; "Mein, Mehmood" (I am, Mehmood) shot entirely in Dubai and Sharjah premiered at IFFSA, Toronto - The largest South Asian Film festival in the world on Aug 15th 2022.The film then went on to become an official selection at prestigious film festivals in America like the Chicago South Asian Film Festival and Vancouver International South Asian Film Festival in 2022.He was featured on Desi Blitz, UK's leading British Asian magazine for his work on the film Mein, Mehmood (I am, Mehmood) as well as Filmfare Middle East magazine.The film ended its tour winning the Golden Royal Bengal Tiger Award for Best Short at the prestigious FICAP accredited Kolkata International Film Festival.The film is now going to be screened on Jio Cinemas as part of Jio Film Fest - India's largest virtual film fest.

Prataya Saha is an independent filmmaker, Tedx performer, theatre director & photographer based out of India and UAE.He was featured in The Week, India's leading news magazine twice in 2021.In August 2022 he was featured in Desi Blitz, an award-winning British Asian magazine in London.Prataya's directorial debut was Anna's Weekend in 2016 which got selected in festivals in US and China. He is now 12 short films old with his films selected in 90+ film festivals around the world, winning around 25 awards, including the prestigious New York Asian Film Festival, Oaxaca Film Fest, Woodpecker International Film Festival, Cardiff International Film Festival, Oscar Qualifying festivals like Flickers' Rhode Island International Film Festival, Bengaluru International Film Festival, etc.Most of his films revolve around issues faced by women or have a strong female protagonist aided by a crew where women hold important positions like writer, asst. director, cinematographer or producer.Films streaming on OTT:4 films on Disney+Hotstar4 films on Hungama Play4 films on Mx Player1 film on Starzplay, Middle EastA record three of his films have been accepted in Viddsee.com, South East Asia’s largest online independent film curators. His 5th film, ‘Dreamer 2’ was screened by Shamiana Shorts, India's only dedicated and fastest-growing short film club that showcases the finest shorts from India and all over the world, including Oscar-nominated /winning films.Two commercial music videos he directed in 2021 went viral on T-Series with over 14 million views. He has also worked on numerous corporate advertisements.Over the years his work has been extensively covered and published in most National Newspapers including Times of India, The Hindu, Deccan Chronicle, Deccan Herald, The New Indian Express & The Economic Times.

Working on Retail analytics and CRM campaign management for a reputed Retailers inthe USA and Middle East

• Design print and digital campaigns which are scalable and data driven.• Implement campaigns from briefings through ideation, project timelines, execution and analysis

• Preparing in depth post campaign analysis reports for Retail clients and implementing promotional campaigns, segmentation and customized targeting of customers.• Lead planning and execution of targeted marketing programs which drive incremental customer engagement and sales • Streamlining and automating processes to enhance reduce work hours on deliverables• Training/mentoring analysts in the German office on business and technical knowhow• Creating client friendly dashboards and presentations for client meetings• Manage all direct mail, email and register receipt campaigns to 10+ million households including understanding and translating business requirements

Worked on automating Post Campaign Analysis reports sent to clients using VBAWorked on basket scoring of target customersCreating post campaign analysis reports and working on allocating offers to various customers at the beginning of the campaignsTargeting of eligible customers before start of campaigns

Worked on campaign analysis for a major Retail company Also researching and exploring new databases for the client and drawing out their relationships with the older databasesCurrently working on an Attrition Modelling ProjectWorked on evaluating the effectiveness of an Online campaign and its impact across various spectrumsCurrently working on the data preparation part of a modelling project evaluating the effectiveness of a campaign dealing with lapsed membersDeveloping impactful presentations that communicate analytical findings in an intuitive manner

• Involved in different business processes and assisted organisation to get price-effective creation with an increased quality, effectiveness and satisfied client service.• Participated in meetings with Senior Business Analysts and manager and understood different business process, process plans and functionality in a detail.• Responsible for creating daily reports which was utilised by Sr. staffs in Organisation.• Grouping of customers into various clusters based on demographics, buying and usage pattern.• Presently doing an intuitive project based on Regression Modelling.• Helped in understanding various traffic analyses to stores.• Worked with both the Retail and IT clients.• Participated in weekly client calls.• Collaborated with marketing team to present aggressive marketing ideas and strategies to the client.