Prateek Babbar Email & Phone Number

Delhi, India

Gurugram, Haryana, India

New Delhi, Delhi, India

Brand Manager, Dhara• Responsible for designing and executing communication for all Dhara variants in extension with the core positioning• Planned and executed brand campaigns with support from creative, digital and media agencies• Strategized Dhara’s digital content in line with the social calendar and latest trends • Reviewed and tracked brand performance. Ensured achievement of sales, profit and market share targets in general trade, modern trade and e commerce channels• Monitored competition activity and performance and enhanced brand placement and visibility for incremental share of shelf and share of voice• Planned PR activities for Dhara in coordination with central PR team at Mother Dairy• Researched new product developments and existing product RTB and worked alongside packaging, statutory and legal teams to plan new launches and communication o Instrumental in exceeding revenue target by 17% and profit target by 30% for FY 20-21o Pivotal in achieving 14% YOY volume growth for Dhara for FY 20-21 vis-à-vis a 1% industry growth averageo Launched two integrated marketing campaigns, resulting in ever highest volume sales for Dhara, Nov’20 and Mar’21o Dhara ‘Rishton Ki Sehat’ Rated as best TV campaign by Financial Express

Area Sales Manager, Modern Trade and E-Commerce, Delhi-NCR, Value Added Dairy• Responsible for sales of Mother Dairy and Safal Range of Product in Delhi NCR's Modern Trade and E-Commerce Market• Responsible for achievement of assigned sales target as per business plan with special emphasis on range selling and secondary sales focus• Ensured direct and indirect distribution coverage as per plan • Forecasted quarterly and monthly sales and ensured distributor & infrastructure investment is in line with the plan• Ensuring fiscal discipline, timely payments from retail chains and budgetary controls• Worked closely alongside support teams to deliver efficient sales and distribution operations• Designed and implemented BTL activities, new product launches and other on ground activationso Responsible for business with primary sales target of 85 Cr per annumo Responsible of YOY value growth of 38% in value added milk product during May'19 to Apr'20 o Lead team of 4 Executives and 15+ Promoters and Merchandisers to ensure achievement of targeted numberso Ensured addition of new sources of revenue by adding new accounts such as Swiggy, Modern Bazaar, Le Marche, Godfrey Phillip etco Successfully piloted various promotional offers and activities to increase off take from shelf

Mumbai Area, India

o Benchmarked Dhara sales and distribution in Mumbai vis-à-vis competitors across categories and channelso Identified gaps in prevailing distribution channels and designed a home delivery channel to bridge them o Conducted project pilot to evaluate the feasibility of the channel. Achieved an average sales volume of 8.57 L/customero Bagged a pre-placement offer from Mother Dairy as appreciation for the success of the project

Kolkata Area, India

o Software Engineer in the Insurance vertical, working off-site.o Work involved gathering client requirements, to query database and communicate results with the on-site team

Masters Of Business Administration (Mba), Marketing

Bachelor Of Technology (Btech), Information Technology

Activities and Societies: Literary events, Debating, Sports, Acting, Music, Dancing, Programming

Education record

Education record