Developed and executed an omni-channel CRM Strategy for discovery+ across regions based on larger organizational engagement and retention goals Led automation, new CRM channel launches, campaign development, lifecycle interventions, segment development, creative, calendar, promotions & offers, winback constructs, partner promotions, reporting and other CRM specific use cases while collaborating with key brand, mar-tech, and product stakeholdersDelivered multi-fold growth in CRM engagement and related output metrics contributionPartnered with leading industry players across e-wallets, e-commerce, CTVs, subscription aggregators, App Store, Play Store and BFSI players. Specifically, led the creation of partnership constructs, commercial negotiations, partner onboarding, execution, marketing, and BAU partner management

Collaborated with the leadership team towards delineating Discovery’s digital strategy in IndiaPart of the core team that conceptualized and launched “discovery+”, Discovery India's D2C video streaming appLed multiple consumer and content research and usability studies that lay the groundwork for the launch of discovery+ in India. The insights informed decisions around value proposition, feature roadmap, usability, information architecture and brand Led the brand development for discovery+ identity in India, including name, logo, positioning, typography, personality, color scheme, brand guideline and visual identity with best-in-class creative partners Led Product development, consumer research, UI/UX, user stories, content strategy, App Store optimization, and setting up the OTT technology partner ecosystem (CDNs, Analytics, CDPs, Video Player, etc.)Responsible for developing the Ads experience on discovery+, led the ad-tech implementation and facilitated best in class measurement certifications such as Nielsen DAR and MOAT (Oracle)Helped drive the ad monetization strategy and sales & ops training while acting as the primary product SPOCHelped conceptualize and deliver a strategic partnership with India’s #1 vernacular news platform Dailyhunt, to deliver a curated branded destination, ‘Discovery Plus’; Specifically led, Product, User Experience, Content Development, Metadata and Packaging

Led digital marketing strategy, content strategy, events, and partnerships for the launch of a new Hindi entertainment channel called ‘Discovery JEET’. Partnered with Telecom, Social Media and FMCG players for content distribution delivering over 100Mn+ zero cost views

Nurtured the brand voice and grew Discovery's digital footprint on all social media networks with 100X follower growth on Twitter, 5X subscriber growth on YouTube and 6X follower growth on Instagram Enabled monetization of digital first brand solution IPs and assets while leading content strategy, media planning, distribution, partnerships and ORM

Hands-on experience of managing multiple digital campaigns across search, display, mobile and social media. Led mandates for both performance and engagement campaigns across platforms

Set-up, managed and led Affiliate Marketing vertical

Led the end-to-end launch of American Express Co-branded MakeMyTrip and Jet Airways Credit Card, developing product positioning, launch strategy, MarCom, activations and creative renditions for ATL and BTL mediaLed brand campaigns for acquisitions, engagement and spend stimulation campaigns generating USD 20Mn+Led all MarCom and acquisition campaigns for insurance business and merchant communication

Led MarCom campaign for transitioning AmEx cardmembers from magnetic stripe Card platform to a Chip enabled Card platform, across Consumer and Corporate portfolio, delivering stellar resultsManaged all campaigns for Network American Express Corporate Cards and Merchants

Conceptualized, developed and executed communication plans across ten business lines and support functionsEnsured that the group identity guidelines and standards were met across all company locations and marketing collaterals with respect to branding and communication

Ensured accurate brand representation of Discovery’s brands in creatives, along with creation, sourcing and timely distribution of marketing assets to relevant platforms and stakeholders