• Developed sustainability reports aligned with CSRD and GRI, transforming ESG metrics into clear, engaging narratives.• Shaped marketing campaigns with data-driven ESG insights, boosting brand credibility and stakeholder trust.• Utilized Salesforce Sustainability Cloud and PowerBI to ensure transparent, real-time sustainability data tracking.• Enhanced cross-team messaging, sharing sustainability milestones in ways that resonate with diverse audiences.• Created internal campaigns to drive engagement in CSR activities, fostering a culture of sustainability.

• Led global marketing strategy and campaign management for Intelligent Automation, Cloud, and Cyber Security service lines (Primary market – US and Europe) • Held multi-million dollar pipeline targets for each service line• Built key account plans with up-to-date research from tools such as DiscoverOrg, Zoominfo, and Salesforce database.• Worked closely with territory sales leadership on identifying target accounts and worked on differentiating RFP positionings• Executed Account-Based Marketing (ABM) campaigns with cross-functional engagement• Analyzed CRM data using Tableau, PowerBI, Salesforce, etc. and present it to sales and marketing leadership• Managed global marketing relationship with business partners such as, AWS, Google, Okta, Saviynt, Appain, Software AG, Outsystems, etc. around developing joint campaigns, events, MDF, etc.• Attended and managed marquee events such as AWS re:Invent, Google Next, etc.• Engaged with the internal agency to execute marketing activities and provide feedback to optimize performance

• Increase reach and relevance of offerings by highlighting key value propositions• Design and implement a strategy for earning market leadership• Work on customer advocacy to improve the brand impact• Measure progressively increasing content interaction to generate demand• Design GTM to grow reach across buyer personas• Design GTM for relevance to the C-suite• Coordinate with the Marketing team to implement the strategy

Working at Persistent Systems designated as Business Development Analyst Intern, from Dec – 2017.• Completed Google Analytics for Beginners and Advanced Google Analytics certification courses.• Completed Google Analytics Individual Qualification (GAIQ) certification.• Completed Hubspot Inbound Sales Certification.• Completed Hootsuite Social Media Marketing course.• Completed Hubspot Social Media Certification.• Used various list building tools for email campaigns.• Producer for weekly email campaigns, segmenting existing customer database for targeting group promotions.• Responsible for setting meetings for the sales team via email marketing.• Conducted weekly data scrubbing and maintained data integrity for CRM.• Created custom Salesforce reports and dashboards tailored to sales team need.• Hands-on experience on Google Analytics.• Researched and recommended 10+ tools for marketing purpose.• Proficient in business networking (LinkedIn), CRM database (Salesforce) and online research.• Compiled lead Generation data and created visual aids, necessary for making key business decisions.• Efficient with using Outlook – Setting rules, Categorisation, setting calendar meetings, setting WebEx meetings etc.• Presented GDPR objectives and principles to marketing team at Accelerite Business Unit of Persistent Systems.