SPRAY SOLUTIONS DEPLOYMENT - Spray service strategy design - Financial analysis - Deployment of Pilot & Go-No Go decisionCONSUMER LOYALTY SOLUTION - Devising loyalty vehicle strategy - Devising consumer rewards and deployment strategy

NEW CHANNEL DEVELOPMENT - Partnership with new-age Agri ecommerce channels - Product listing & sales through the new channel - Building relationships with Agri influencers & purchasers (Contract farming companies | FPOs)PRODUCT PACKAGING REDESIGN - Pilot project to redesign product packaging - Develop a centralized design theme for product packaging

AGRICULTURAL SPRAY SERVICE LAUNCH (Market potential assessment & Pilot design) - Conducted crop potential assessment for target crops - Analyzed market size and competition in identified markets - Conducted financial analysis to determine feasibility of launch - Designed and executed pilot in selected markets - Analyzed results and provided recommendations for scaling upDIGITAL MARKETING & E-COMMERCE [Strategy Development] - Developed digital marketing strategy and tactics to increase brand awareness and drive sales - Led development of ecommerce launch plan and provided implementation supportNEW PRODUCT DEVELOPMENT (SSP DIVISION) - Conducted market research and competitive analysis to identify product gaps and opportunities - Designed and executed concept test to validate demand for new product variants - Analyzed results and provided recommendations for product development and launchOTHER PROJECTS (Brand book design & Market research thought leadership document) - Conducted internal research to identify brand attributes and values - Developed brand guidelines and visual identity to ensure consistent brand messaging - Developed thought leadership document to share insights with internal stakeholders and industry peers

LONG TERM STRATEGY- Led the development of a 5-year long-term strategy for the SSP division, including go-to-market, new product development, and market potential researchSUPPLY CHAIN OPTIMIZATION - Developed a Microsoft Excel-based logistics optimization model to optimize the manufacturing plant, logistics channel, and consumer market route for the SSP division with real-time margin contribution visibility

SUPPLY CHAIN (CROP PROTECTION DIVISION) - Developed SOPs for the Supply Chain function [Order processing | Logistics management | Toll processes | Redressal mechanisms] - Created an Excel-based dispatch planning tool to optimize supply chain operationsMARKET RESEARCH (CROP PROTECTION DIVISION) - Conducted consumer research to assess the market potential for smaller pack sizes - Leveraged insights from end consumers and channel partners to identify potential opportunities

- Developed an Excel-based Cost-to-Serve (CTS) model for the CPG industry- Model implementation for Distribution CTS structures- Leveraged an activity-based costing approach to deliver accurate and actionable insights on distribution costs

- Department representative for successful implementation of SAP Plant Maintenance module- Led a team of 4 and managed up to 50 contract laborers in installation and testing of ~1,500 electrical motors for a major project commissioning effort