Prateek Rustagi Email & Phone Number

India

Hyderabad, Telangana, India

Product Management & Project Leadership:• Product Management: Led development of Career Library, University, Colleges & Courses, Exams, and Countries databases. Directed College Selector, Edu Cost Calculator, and RAG Chatbot, ensuring NEP compliance.• Product Development: Managed product lifecycle from ideation to launch, aligning with strategic goals and market needs.• Agile Management: Implemented Scrum to manage backlogs, user stories, and sprints.Market Research &… Show more Product Management & Project Leadership:• Product Management: Led development of Career Library, University, Colleges & Courses, Exams, and Countries databases. Directed College Selector, Edu Cost Calculator, and RAG Chatbot, ensuring NEP compliance.• Product Development: Managed product lifecycle from ideation to launch, aligning with strategic goals and market needs.• Agile Management: Implemented Scrum to manage backlogs, user stories, and sprints.Market Research & Strategy:• Market Research: Conducted market analysis to guide product strategy and roadmap.• Product Strategy: Developed product roadmaps and go-to-market strategies.• KPI Tracking: Established and monitored KPIs to assess performance.Innovation & AI Integration:• AI Integration: Integrated AI in tools to enhance student guidance.• Prototyping & Testing: Led prototyping and user testing to ensure products met user needs.• Lean Methodology: Applied lean startup principles to develop MVPs and improve based on feedback.SEO & Content Strategy:• Content Management: Developed SEO and content strategies to boost visibility. Created impactful blogs and CMS structures.• A/B Testing: Conducted A/B testing to optimize content and UI design.Analytical Excellence:• Competitive Analysis: Performed analyses to stay ahead of trends.• Data Analysis: Used data analysis to inform decisions and improve user experience.• Customer Feedback: Incorporated feedback into product development for improvement.Compliance & Stakeholder Management:• Stakeholder Management: Engaged with cross-functional teams to align products with goals.• Compliance: Assisted in implementing DPDP and GDPR compliance.EdTech Product Management:• EdTech Solutions: Specialized in EdTech solutions and interactive learning tools.• Product Vision: Defined product vision and strategy.• Customer Journeys: Mapped customer journeys to optimize user experience. Show less

Noida, Uttar Pradesh, India

Product Management & Content Strategy:• Content Strategy: Developed writing guidelines, processes, and strategies for content delivery, ensuring alignment with branding guidelines.• Team Collaboration & Leadership: Led a cross-functional team including Content, Social, Video, Tech, Infra, and SEO. Managed writers and editors, analyzing productivity and ensuring resource sufficiency.• Digital Marketing & Social Media Strategy: Strategized and executed social media and digital… Show more Product Management & Content Strategy:• Content Strategy: Developed writing guidelines, processes, and strategies for content delivery, ensuring alignment with branding guidelines.• Team Collaboration & Leadership: Led a cross-functional team including Content, Social, Video, Tech, Infra, and SEO. Managed writers and editors, analyzing productivity and ensuring resource sufficiency.• Digital Marketing & Social Media Strategy: Strategized and executed social media and digital marketing programs, pre-planning events for comprehensive editorial, SEO, and tech coverage.Market Research & Trend Analysis:• Trend Analysis: Monitored industry trends and engaged with stakeholders to understand demands and requirements, making informed decisions.• Performance Analysis: Analyzed performance using Comscore, Chartbeat, Google Analytics, and Google Search Console, identifying hero categories and strategizing for content optimization.Content Development & Quality Control:• Content Quality & Originality: Focused on decreasing agency stories and increasing original content, balancing quality and quantity.• YouTube Optimization: Ensured YouTube videos had optimized thumbnails, mid-rolls, end cards, and edits.Technology Integration & Training:• Technology Integration: Collaborated with the Tech team to implement the latest technology, reducing site load.• Training & Development: Conducted regular training sessions for the editorial team to enhance knowledge and reduce errors, sharing best practices.Stakeholder Management & External Engagement:• Stakeholder Management: Engaged with stakeholders to align strategies and improve content quality.• External Vendor Interaction: Regularly interacted with external vendors to enhance content quality and reach.Editorial Planning & Execution:• Editorial Planning: Pre-planned events from editorial, SEO, and tech perspectives, ensuring comprehensive coverage. Show less

Noida, Uttar Pradesh, India

Product Management & Process Development:• Product Management: Led design and implementation of IE Education's product & process flow, enhancing efficiency. Integrated Mock Tests and refined sales strategies to boost user engagement & conversions.• Product Development: Managed product lifecycle from ideation to launch, ensuring alignment with strategic goals.• Agile Product Management: Implemented Scrum for backlog management, user stories, & sprint planning.Strategic… Show more Product Management & Process Development:• Product Management: Led design and implementation of IE Education's product & process flow, enhancing efficiency. Integrated Mock Tests and refined sales strategies to boost user engagement & conversions.• Product Development: Managed product lifecycle from ideation to launch, ensuring alignment with strategic goals.• Agile Product Management: Implemented Scrum for backlog management, user stories, & sprint planning.Strategic Leadership & Team Management:• Team Management: Managed a team of 7 Content Curators, enhancing quality through training & Six Sigma-based audits.• Cross-Functional Collaboration: Coordinated with Sales, Counseling, Audience Growth, Design, Tech, & Multimedia teams to align product strategies with business objectives.Market Research & Data Analysis:• Market Research: Conducted market analysis to guide product strategy & roadmap planning.• KPI Tracking: Established and monitored KPIs to assess product performance & drive improvement.• Performance Analytics: Analyzed key performance metrics using Google Analytics. Delivered comprehensive MIS reports for strategic decisions.Content Strategy & Optimization:• Content Management: Developed content strategies, balancing depth & breadth. Implemented regular audits & feedback systems to enhance content quality.• SEO Strategy: Developed SEO strategies to boost visibility and engagement.• A/B Testing: Conducted A/B testing to optimize content and UI design.Innovation & Technology Integration:• Prototyping & User Testing: Led prototyping & user testing to ensure products met user needs.• Technology Integration: Collaborated with Tech team to implement technologies enhancing site performance & UX.Compliance & Stakeholder Management:• Stakeholder Management: Engaged with cross-functional teams, providing guidance to align products with goals.• Compliance Measures: Ensured adherence to DPDP and GDPR, establishing data security frameworks. Show less

Noida, Uttar Pradesh, India

Team Management & Cross-Functional Collaboration:• Team Management: Led a team of 5 Content Curators, improving content quality and productivity.Interdepartmental Collaboration: Facilitated collaboration with Sales, Counseling, Audience Growth, Product, Design, Tech, and Multimedia departments.Product Strategy & Process Improvement:• Product Strategy: Optimized sales flow to increase user engagement and conversion rates. Developed content processes and website strategies… Show more Team Management & Cross-Functional Collaboration:• Team Management: Led a team of 5 Content Curators, improving content quality and productivity.Interdepartmental Collaboration: Facilitated collaboration with Sales, Counseling, Audience Growth, Product, Design, Tech, and Multimedia departments.Product Strategy & Process Improvement:• Product Strategy: Optimized sales flow to increase user engagement and conversion rates. Developed content processes and website strategies, reducing effort and completion times.• Project Roadmapping: Led development and approval of project roadmaps with senior management.• Standard Operating Procedures: Authored Process SOPs and Audit SOPs, standardizing workflows for consistency.Data Analysis & Quality Assurance:• Data Analysis: Managed MIS report submissions, providing critical data analysis and insights.• Quality Assurance: Implemented Six Sigma principles for quality audits, maintaining high standards.• Customer Feedback: Incorporated feedback into product development for continuous improvement.Training & Product Development:• Training: Conducted training sessions to enhance team skills and efficiency.• Product Development: Played a key role in developing and enhancing new products, meeting student needs. Show less

Noida Area, India

Product Management & Team Leadership:• Product Management: Developed and managed educational products, enhancing user engagement through strategic content planning and execution.• Team Leadership: Managed a team of 8, optimizing workflows to improve productivity and content quality.Process Development & Strategy:• Process Development: Designed and implemented robust processes for website enhancement, significantly reducing project completion times.• Product Roadmap… Show more Product Management & Team Leadership:• Product Management: Developed and managed educational products, enhancing user engagement through strategic content planning and execution.• Team Leadership: Managed a team of 8, optimizing workflows to improve productivity and content quality.Process Development & Strategy:• Process Development: Designed and implemented robust processes for website enhancement, significantly reducing project completion times.• Product Roadmap Development: Played a key role in creating and gaining approval for comprehensive product roadmaps, ensuring strategic alignment.Market Research & Data Analysis:• Market Research: Conducted market analysis to guide product strategy and roadmap planning.• Performance Metrics: Regularly prepared and analyzed MIS reports, providing insights for data-driven decision-making.Cross-Functional Collaboration:• Collaboration: Facilitated seamless interactions across Sales, Counselling, Audience Growth, Design, Tech, and Multimedia departments.• Stakeholder Management: Engaged with cross-functional teams, aligning operations with business objectives and enhancing product offerings.Content Strategy & Quality Control:• Content Strategy: Developed strategies for content type and volume, balancing depth and breadth of coverage.• Quality Control: Implemented quality audits using Six Sigma methodologies, maintaining high standards of accuracy and reliability.Training & Development:• Training Programs: Developed and delivered ongoing training to elevate team capabilities and performance.Innovation & Product Development:• Product Development: Collaborated with teams to drive the development, design, and enhancement of educational products, ensuring market relevance.• Innovation: Oversaw key enhancements in response to educational trends and student requirements, keeping the platform competitive. Show less

Noida Area, India

Award-Winning Performance & Process Optimization:• Award-Winning Performance: Achieved the Shiksha Highest Achiever Award for exceptional management of time-sensitive projects, ensuring all tasks were completed within turnaround times without any escalations from the Sales Team.• Process Optimization: Developed and implemented innovative processes to enhance website functionality and team efficiency, significantly reducing operational time and boosting productivity.Quality… Show more Award-Winning Performance & Process Optimization:• Award-Winning Performance: Achieved the Shiksha Highest Achiever Award for exceptional management of time-sensitive projects, ensuring all tasks were completed within turnaround times without any escalations from the Sales Team.• Process Optimization: Developed and implemented innovative processes to enhance website functionality and team efficiency, significantly reducing operational time and boosting productivity.Quality Management & Sales Integration:• Quality Management: Led quality audits and provided targeted feedback to ensure high standards of accuracy across all content, enhancing the overall quality of information on the platform.• Sales and Operations Integration: Acted as the primary liaison between Content Operations and Sales teams, facilitating seamless communication and coordination to align operational activities with sales objectives.Product Development & Cross-functional Collaboration:• Product Development Collaboration: Engaged frequently with the Product team to drive the development and enhancement of new features and functionalities, ensuring that product innovations met customer needs and supported business goals.• Cross-functional Team Management: Facilitated collaboration across Sales, Counselling, Audience Growth, Design, Tech, and Multimedia departments to align operations with broader business objectives. Show less

Noida Area, India

Content Management & Quality Assurance:• Content Management: Led the updating and creation of university and college listings, ensuring comprehensive and accurate educational content on the platform. Managed various ad hoc projects to maintain content integrity.• Quality Assurance: Conducted detailed quality audits and provided direct feedback, significantly enhancing content accuracy and overall standards.Product Collaboration & Development:• Product Collaboration:… Show more Content Management & Quality Assurance:• Content Management: Led the updating and creation of university and college listings, ensuring comprehensive and accurate educational content on the platform. Managed various ad hoc projects to maintain content integrity.• Quality Assurance: Conducted detailed quality audits and provided direct feedback, significantly enhancing content accuracy and overall standards.Product Collaboration & Development:• Product Collaboration: Maintained ongoing communication with cross-functional teams, contributing to the development and enhancement of new features. Ensured product updates aligned with user needs and operational feedback.• Product Development: Played a key role in prototyping and user testing, ensuring a user-centered design process that met market needs.Award Recognition & Training:• Award Recognition: Received the Shiksha Highest Achiever Award for outstanding productivity and exceptional quality in content management and operational efficiency.• Training and Development: Developed and delivered training on RTI applications, operational shortcuts, and system enhancements, boosting team capabilities and operational knowledge. Show less

Noida Area, India

Content Development & Product Management:• Content Development: Managed the updating and creation of university and college listings, ensuring comprehensive and current data on the platform. Oversaw various ad hoc projects to maintain content integrity.• Product Management: Led the RTI Project within the Indian Education Department, which earned the • Shiksha Toppers Award and Shiksha Rock Star Award for its significant impact on IIM predictor toolData-Driven Results &… Show more Content Development & Product Management:• Content Development: Managed the updating and creation of university and college listings, ensuring comprehensive and current data on the platform. Oversaw various ad hoc projects to maintain content integrity.• Product Management: Led the RTI Project within the Indian Education Department, which earned the • Shiksha Toppers Award and Shiksha Rock Star Award for its significant impact on IIM predictor toolData-Driven Results & Analysis:• Data-Driven Decision Making: Spearheaded data collection through RTI filings, providing critical educational cut-off data. Enhanced content relevance and reader engagement, contributing to a significant increase in platform registrations.• Market and Competitor Analysis: Conducted detailed analysis to ensure the platform stayed ahead of trends and maintained high standards of accuracy and engagement.Product Impact & Cross-functional Collaboration:• Product Impact: The data collected and published through the RTI Project became the cornerstone for the IIM predictor tool, a key product feature generating over 50,000 paid and free registrations.• Cross-functional Team Collaboration: Demonstrated effective cross-functional collaboration and product innovation, ensuring the development and enhancement of new features aligned with user needs. Show less

Noida, Uttar Pradesh, India

Content Management & Data Enhancement:• Content Management: Led the updating and creation of university and college listings, ensuring the accuracy and comprehensiveness of key educational data on the platform.• Data Enhancement Initiatives: Spearheaded gap analysis projects, gathering missing data directly from educational institutions. This effort significantly enhanced the platform’s database, increasing the completion percentage of salary statistics by 35%, admission data by 20%… Show more Content Management & Data Enhancement:• Content Management: Led the updating and creation of university and college listings, ensuring the accuracy and comprehensiveness of key educational data on the platform.• Data Enhancement Initiatives: Spearheaded gap analysis projects, gathering missing data directly from educational institutions. This effort significantly enhanced the platform’s database, increasing the completion percentage of salary statistics by 35%, admission data by 20%, and fee information by 20%.Award Recognition & Cross-Functional Collaboration:• Award Recognition: Earned the Shiksha Rock Star Award for exceptional contributions to the gap analysis project, recognizing my proactive approach and significant impact on data quality.• Cross-Functional Collaboration: Worked extensively with various teams to ensure data accuracy and utility, facilitating enhanced decision-making for users and internal stakeholders.Product Development Support & Data-Driven Insights:• Product Development Support: Actively supported the product team by providing crucial data insights, which helped improve product offerings and user experience on the platform.• Data-Driven Decision Making: Leveraged quantitative and qualitative data to inform product strategy and development, ensuring alignment with user needs and market trends. Show less

New Delhi

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Post Graduate Diploma In Business Administration, Marketing, A