Responsible for generating business value by scaling and adoption of Digital Mobility solutions at Maruti Suzuki

Responsible for increasing reach and brand awareness of NEXA channel in emerging markets.Driving Digital Transformation initiatives for NEXA to increase manpower productivity and meet evolving rural customer needs.

Responsible for planning and execution of BTL campaigns to capture potential rural customer segments.Increasing brand reach through potential assessment and customer connect initiatives in rural markets across India.Developing strategy and Implementation of various tools to improve productivity of rural sales team.

-Part of USHA's Project Sampark which aims at reaching out to consumers in 7500 towns with population below 1 lakh to ensure brand presence and product availability at the last mile. -Rural Business Development in Tier II & below towns across India-Market Sizing-Competitor Analysis-Dealer Network Management-Brand Activation- BTL & Onground market development activities for Rural & Semi-urban markets

•Market sizing & Competitor Analysis of Class II and below markets of UP East & UP West.•Dealer Network Development in identified Rural and Semi-urban markets of UP,MP,CG and Maharashtra for complete product portfolio of the company.•Monitoring of both pre-sales and after-sales activities to ensure maximum contribution from newly developed distribution channel.•Planning & Execution of market development activities through partners like ITC to create product awareness & Demand generation across states of UP,MP,CG,Maharashtra and North-East.

-Dealer Network Development in more than 300 identified Rural & Semi-urban towns of UP East region.-Planning & Management for USHA participation in Chaupal Haat initiative of ITC-ABD in the Rural Haats of UP East region-Rural Activation & BTL Promotional activities for entire USHA product range incl. Fans,Sewing machines, Appliances & Power Products.

•Study of the Surat-Ganjam corridor of domestic remittance in order to understand customer profile, preference, demand-supply assessment and access to financial means to remit money.•Worked with the product development team to launch domestic remittance product in KGFS branches in Ganjam district.

1.Understanding Customer’s Requirement and Providing Customized Solutions for Video Conferencing and related Products like Multipoint Conference Unit.2.Sales of Video and Audio Conferencing Products, Multimedia Projectors and total Integrated Solutions, Video Walls ,Information display systems Solutions in Delhi-NCR Region in Corporate, SME, Govt. and PSU’s.3.Mapping & Capitalizing key accounts for selling of Video Conferencing Solutions from Partners like Polycom and Cisco, LCD/DLP Projectors, Plasmas and Interactive White Boards from Panasonic(Japan) and Audio Solutions from Leading Brands.