Prateek Sule Email & Phone Number

Toronto, Canada Area

Dubai

- In-charge of Duty-Free accounts in Dubai, Qatar, Abu Dhabi, Oman, Bahrain, Lebanon, Cyprus, Dublin- Drive sales achievement at customer/ brand level, analyze results for business growth - Led positive customer negotiations based on sales/channel strategies (visibility, exclusivity, promotional activities)- Strategized business objectives into customer specific plans to drive market share growth- Led, developed, trained team of 12 Ferrero Brand Ambassadors - Deployed strategies using fact-based selling, Generations research/TRAQ data with customers- Implemented brand strategies to maximize in store presence while enhancing consumer engagement- Planned and executed seasonal activity and shared key insights within business unit- Managed customer assortment planning, yearly innovation listing, range management- Analyzed competitor’s activity concerning activations, promotions, visibility- Identified growth potential and risks in the business, suggested solutions/contingency plans- Managed forecasts based on sell in/sell out trend, promotional plans- Managed trade investment resulting in positive P&L impact- Planned and prepared the annual budget for the region- Presented key account and business reviews to executive managementKey Achievements:- Strengthened Ferrero Market Share by +0.7pp in No.1 customer for the region - Spearheaded negotiations and secured 20+ prominent personalized visibilities - Trendsetter with 1st ever “Sense of Place” Ferrero Rocher unit implementation in Dubai Duty Free- Implemented 1st ever Ferrero shop (4 categories) in Travel Market for 3 months in Dubai Airport- Reversed long term negative trend for Nutella in Dubai Duty Free (FY 2018 +14%)- Proposed and implemented 1st global agreement in Travel Market with Aer Rianta International group

- Trade analysis of Mondelez & Reckitt Benckiser product portfolios using sell in/sell out data- Category/Brand analysis of assigned portfolios using AC Nielsen, Carrefour, Lulu scan data- Analyzed customer, product segmentation, brand/category performance using syndicated data- Analyzed trade spends, recommended solutions to optimize- Managed Mondelez & Reckitt Benckiser category branding/management trade implementations - Presented business reviews to management based on AC Nielsen, Carrefour, Lulu scan data - Market visits to audit planogram adherence, out of stock situations, analyze competitor activities- Conducted shopper behavior survey in key retailers like Carrefour, Lulu- Participated in the monthly forecasting with partners Key Achievements:- Key analytical findings using AC Nielsen & Carrefour data led to implementation of Category Management for Cheese category in Carrefour - Improved planograms, POS execution in Carrefour by analysis of epos data for category/brand- Planned, implemented and analyzed seasonal activities like Ramadan, back to school in Top 3 retailers across 13 outlets in Abu Dhabi region- Developed a solution for forecasting on Tableau software resulting in 85% accuracy

Mumbai Area, India

Dubai

Master Of Business Administration (Mba), Projects & Operations Management

Bachelor Of Engineering (B.E.), Chemical Engineering