Turnkey solution Provider of Innovative, Protected and soilless ( Aero / hydroponics) Cultivation. Automation for Resource Management

Manufacturer of Rubber / PU rollers. Moulded goods and Rubber Profiles

Developed marketing calendar and go-to-market strategy for Mobile and Consumer Electronics range of products• Managed and led new launches with online partners, instrumental in turnaround of underperforming markets• Planned and executed monthly ATL and BTL; media planning and execution- Print, Radio, TV, Outdoors & On-ground• Worked closely with product and sales teams to conceptualize and strategize campaigns to suit the relevant verticals and stake holders• Created Process Maps along with Process Documentation, which was implemented across company• Effectively maintained relationship for liaising with various agency & vendor partners and developed creatives and executed impactful marketing campaigns• Initiated Brand programs to generate awareness and usage by developing and implementing effective marketing plan• Implemented processes to track and measure impact of communication strategy and marketing programs on business parameters alongside competitor analysis

• Conceptualized, Designed and Implemented key marketing campaigns• Conceptualized Audio Visual Aids (Audio and Video Recordings) for enriching key brand and campaign management• Digital Marketing: Created campaign microsites/websites, web communication strategy and implementation to drive traffic via SEO, SEM & Facebook app, generate leads, analyze and optimize campaign performance & drive lead follow-up system• Formulated and implemented the Mystery Shopping Process across various NIIT centres in key geographies. The reports are today used for various purposes like Market Research, TNA analysis, Customer Satisfaction, measuring Marketing Campaign effectiveness. Mystery Shopping Audit is now a regular process for NIIT.

• Identified new business opportunities in key regions PAN India• Client servicing for key government bodies to ensure continuous availability of sales opportunities• Responsible for the entire lead management process from lead identification to lead nurturing • Involved in complete pre sales management including RFP/RFI and creating EOI (Expression of Interest).

• Maintaining and developing relationships with existing customers via various modes of communication• Visiting potential customers for new business.• Conducting various Marketing Research campaigns and share analysis for future campaign designs