Prateek Goyan Email & Phone Number

Jaipur, Rajasthan, India

Responsible for the positioning, messaging, and GTM strategy for B2B, B2C & D2C products, globally.• Orchestrated global Go-To-Market campaigns, positioning, and messaging for B2B products, achieving a 17% increase in product adoption• Delivered 40% y-o-y rise in lead generation via optimized landing pages and ad campaigns utilizing Google Adwords, Facebook and, LinkedIn Ads• Led creation of marketing collaterals including tailored brochures, sales pitch, and resource libraries, amplifying sales team effectiveness by 30%• Set-up marketing automation, and digital marketing tools like Marketo, Ads account, Google Analytics, Google Tag Manager, resulting in 50% surge in CTR and tracking• Implemented marketing calendar schedules and collaborated with cross- functional teams to align content strategies with business objectives, driving 22% growth across social media platforms• Conceptualized and developed impactful product demo videos and self-guided tours, contributing to a boost in lead generation and sales support• Conducted ongoing industry research, competitor benchmarking to refine content strategies and maximize engagement• Produced compelling blogs, press releases and website updates, amplifying public relations and web traffic

Coimbatore Area, India

• Rendered insights & generated analytical reports with recommendations to enable strategic planning by management resulting in 12% improvement in employees productivity and 7% improvement in capacity utilization • Identified, evaluated and formulated enhancement strategies to boost KPIs across all business units while handling a team of 250+ employees with a 22% increase in revenue and a 5% increase in retention• Customer Feedback Evaluation to improve Service Experience resulting in 27% QoQ decrease in complaints • Developed and implemented strategic marketing plans including tactics such as email campaigns, SEM/SEO optimization, analytics, and digital marketing initiatives with a focus on increasing targeted leads• Conducted market research and analyzed the competitive landscape to inform product positioning and messaging• Collaborated with sales and customer success teams to develop targeted sales enablement content• Skills - • Qlikview, SQL & Python, Excel, Power BI - data gathering, cleaning, statistical exploration and visualization • Management Skills - leading a team of 200+ dealer employees • Networking - Building network with MD and General Managers of the dealership • Presentation - Monthly/Quarterly performance analysis to Dealer/MSIL management

Gurgaon, India

I won Best Performance Award in 'On the Job Training' of Graduate Engineering Trainees batch of 2018-19 for my work as an Internal Auditor in Production Business Vertical

Dhanbad, Jharkhand, India

Dhanbad, Jharkhand, India

1. Looked after budget management and sourcing of parts along with recruitment of new team2. Designed and manufactured hubs and upright assembly3. Prepared and presented B-Plan at the event, secured 16th out of 62 participating teams4. Finished overall 17th out of 62 participating teams

New Delhi, Delhi, India

I have done my summer training from Honda Cars India Limited in Manufacturing Operation (Dept. PLC) on Optimization and Standardization of Material Handling Process under the guidance of Mr. Mohit Sharma

Bachelor Of Technology - Btech, Mechanical Engineering, 8.5

Activities and Societies: Formula Student Team, ASME, Kartavya

High School, 88.8%

Secondary Education, 9.6

Activities and Societies: House Captain and Class Prefect